Robotek
Website:
robotekindia.com
Job details:
**Branding Expert**
**Company:** Robotek India
**Location:** Delhi (On-site)
**Employment Type:** Full-time
About the Role
Robotek India is looking for a creative and strategic Branding Expert to strengthen our brand presence across digital, retail, and offline channels. The ideal candidate should have experience in brand strategy, campaign planning, product launches, and creating a consistent brand identity.
Key Responsibilities
• Develop and execute brand strategies aligned with business goals.
• Build and maintain a strong and consistent brand identity across all platforms.
• Plan and manage branding campaigns, product launches, and promotional activities.
• Coordinate with marketing, design, sales, and product teams for brand communication.
• Work with agencies, influencers, media, and PR partners to increase brand visibility.
• Conduct market research and competitor analysis to identify branding opportunities.
• Monitor brand performance and prepare performance reports.
• Ensure consistency in packaging, retail branding, POSM, social media, website, and marketing materials.
Requirements
• Bachelor's or Master's degree in Marketing, Branding, Business Administration, or a related field.
• 3–6 years of experience in Branding, Marketing, or Brand Management.
• Strong knowledge of brand strategy, consumer behavior, and market trends.
• Excellent communication, presentation, and project management skills.
• Experience in consumer electronics, mobile accessories, FMCG, or lifestyle brands is preferred.
• Creative mindset with strong analytical skills.
Why Join Robotek?
• Opportunity to work with a growing consumer electronics brand.
• Lead exciting branding and product launch campaigns.
• Collaborative and growth-oriented work environment.
• Career development and learning opportunities.
Click on Apply to know more.