Website:
hiwox.com
Job details:
Job Title: Branding & Marketing OfficerCompany: Kefilo
Location: Bhubaneswar (Field + Office)
Employment Type: Full-Time
Salary: ₹20,000–₹25,000 per month + Travel Allowance (Performance-Based Growth)
About Kefilo
Kefilo is building a next-generation nutrition and wellness ecosystem focused on functional nutrition, preventive healthcare, and lifestyle transformation.
We are not just another cloud kitchen or healthy meal delivery company.
Our mission is to help people transform their health through science-backed nutrition, technology, and personalized wellness programs. We are now looking for someone who can help us build the Kefilo brand from the ground up.
Key Responsibilities
- Build and execute Kefilo's branding and marketing strategy from scratch across both online and offline channels.
- Plan, create, and manage content for Instagram, LinkedIn, Facebook, YouTube, and other digital platforms while ensuring a consistent brand identity.
- Coordinate product photoshoots, video shoots, customer testimonials, podcasts, founder branding, and social media campaigns.
- Visit gyms, corporates, healthcare professionals, fitness centres, residential communities, colleges, and partner businesses to execute marketing campaigns and build strategic partnerships.
- Organize and manage events, food sampling activities, wellness workshops, exhibitions, and brand activation campaigns.
- Coordinate with designers, content creators, photographers, videographers, influencers, and digital marketing agencies for campaign execution.
- Conduct market research, competitor analysis, and customer feedback collection to continuously improve branding strategies.
- Track marketing performance, generate reports, and suggest improvements for customer acquisition and brand visibility.
Who Should Apply?
- Bachelor's degree in Marketing, Business, Mass Communication, Digital Marketing, or related fields.
- 0–3 years of experience in branding, marketing, content creation, or business development.
- Must possess a valid Driving License (DL) and own a two-wheeler (Bike/Scooter) for field visits.
- Good communication and interpersonal skills.
- Familiarity with Canva, Meta Business Suite, Google Workspace, CapCut, or similar tools is preferred.
- Comfortable working in a fast-paced startup environment with a strong ownership mindset.
Immediate Priorities (First 90 Days)
- Build Kefilo's branding strategy and marketing execution plan.
- Increase brand awareness across Bhubaneswar through online and offline campaigns.
- Organize collaborations with gyms, corporates, nutritionists, fitness centres, and influencers.
- Coordinate regular product shoots, founder branding content, and customer transformation stories.
- Plan and execute local marketing events, sampling campaigns, and awareness drives.
- Support the launch and promotion of the upcoming Kefilo mobile application.
- Build marketing calendars, campaign SOPs, and reporting dashboards.
What You'll Gain
- Work directly with the founder in building a startup from the ground up.
- Hands-on experience in branding, marketing, partnerships, events, and startup growth.
- Opportunity to lead end-to-end marketing initiatives with complete ownership.
- Exposure to nutrition, wellness, food innovation, and consumer brand building.
- Fast career growth based on performance and leadership.
Requirements
- Location: Bhubaneswar (Mandatory)
- Own Bike: Mandatory
- Valid Driving License: Mandatory
- Willingness to travel across the city for meetings, events, and collaborations: Mandatory
We're Looking For
We are not looking for someone who simply manages social media.
We are looking for a brand builder who can take complete ownership of Kefilo's marketing, execute campaigns on the ground, create compelling content, build meaningful partnerships, and help establish Kefilo as one of Bhubaneswar's most trusted nutrition and wellness brands. If you're someone who enjoys building brands from scratch and thrives in a startup environment, we'd love to have you on our team.
Click on Apply to know more.