Website:
pabitradas.in
Job details:
Job Title: Branding & Marketing Expert (Equity Only)
Company: HiWox
Location: Remote (Preferred: Bhubaneswar)
Compensation: Equity-Based (No fixed salary initially)
About HiWox
HiWox is being built as a next-generation healthcare and wellness innovation company, focused on solving real-world health problems through scalable, tech-enabled, and behavior-driven solutions. The vision is to create a powerful ecosystem that bridges healthcare, food, and lifestyle with measurable impact.
Role Overview
We are looking for a Branding & Marketing Expert who can take complete ownership of building HiWox’s brand from 0 to 1. This is not a typical marketing role — this is a
founding team position where you will define how the brand is perceived, acquired, and scaled.
Key Responsibilities Brand Strategy & Positioning
- Build HiWox brand identity from scratch (vision, voice, positioning)
- Craft strong narratives around healthcare innovation and impact
- Define target segments and create differentiated positioning
End-to-End Marketing Ownership
- Plan and execute complete marketing strategies (organic + paid)
- Design and optimize acquisition funnels (content → lead → conversion)
- Drive both B2C and B2B marketing initiatives
Content & Thought Leadership
- Build a strong content engine (LinkedIn, Instagram, YouTube, podcasts)
- Position HiWox and its founders as industry thought leaders
- Create high-impact storytelling around healthcare problems & solutions
Performance Marketing & Growth
- Run and scale ad campaigns (Meta, Google, etc.)
- Experiment with growth hacks and low-cost acquisition channels
- Focus on ROI-driven marketing and measurable growth metrics
Partnerships & Ecosystem Building
- Collaborate with doctors, hospitals, wellness experts, and institutions
- Build strategic partnerships for distribution and credibility
- Drive community-led growth initiatives
Requirements
- 2–5+ years of experience in branding, marketing, or growth roles
- Strong understanding of both brand building and performance marketing
- Experience in 0→1 brand building or early-stage startup is highly preferred
- Ability to think strategically and execute rapidly
- Strong storytelling, content, and positioning skills
- Data-driven mindset with focus on growth metrics
- High ownership and willingness to work in an equity-only, high-risk high-reward setup
Equity Structure (Important)
- 3–4 rounds of discussion to align on vision and role
- 1-month working cohort under NDA
- Cofounder/early team agreement post evaluation
- Equity allocation finalized after funding & Pvt. Ltd. registration
- 5-year vesting structure
- Monetary compensation begins post funding
Why Join HiWox?
- Opportunity to build a healthcare innovation brand from scratch
- Direct collaboration with founder and core decision-making
- High ownership and strategic influence
- Potential to become a founding member / CMO-level leader
- Build something with real impact, not just campaigns
Who Should Apply?
- Someone who wants to build, not just execute
- Someone comfortable with uncertainty and long-term vision
- Someone who believes in healthcare innovation and impact
Skills: campaigns,branding,healthcare
Click on Apply to know more.