Nothing Else Matters
Website:
nothingelsematters.in
Job details:
Job Description – Brand Strategist📍 Location: Gurgaon, India
🏢 Company: Nothing Else Matters (@NEMDigital)
🌐 Industry: Advertising | Digital Marketing
📅 Experience: 2–5 Years
🕘 Employment Type: Full-Time | On-site
About UsAt Nothing Else Matters (NEM Digital), we humanize virtual relationships through our trailblazing #DirectToFan model.
For 8+ years, we've been fusing Data + Creativity + Technology to craft meaningful brand stories that resonate — across iconic clients like Meta, Microsoft, Dulux, and Sennheiser, and emerging disruptors in the D2C and DeepTech space.
We’re on the lookout for a Content & Brand Strategist — someone who blends big-picture thinking with a deep understanding of audience behavior, platform nuances, and brand storytelling. If you think in campaign hooks, scroll-stopping content ideas, and frameworks that turn goals into impact — we want to talk.
Role OverviewAs a Content/ Brand Strategy manager at NEM Digital, you’ll be the strategic bridge between insight and execution. You’ll lead content thinking across platforms, ensure creative alignment with brand goals, and turn audience insights into compelling narratives that deliver both engagement and brand value.
You’ll work closely with account leads, creative teams, copywriters, designers, and performance marketers to shape campaigns that not only look good — but work hard.
Key Roles & Responsibilities- Develop content strategies across channels (Instagram, LinkedIn, YouTube, Threads, etc.) in line with brand tone, campaign objectives, and platform best practices
- Translate business goals into actionable content frameworks, pillars, and storytelling formats
- Craft content briefs and campaign narratives that guide and inspire creatives and copy teams
- Use audience research, trend analysis, and platform insights to drive strategic thinking
- Collaborate with internal teams to ensure creative alignment and strategic integrity across all touchpoints
- Lead brand voice development and refinement, ensuring consistency across content
- Ideate content hooks and ideas for launches, brand moments, influencer campaigns, and thought leadership
- Partner with performance and analytics teams to interpret results and optimize strategies
- Assist in building pitch decks, brand audits, and client presentations with strategic input
- Stay ahead of digital trends, creator economy movements, and audience shifts
Skills Required- 2–5 years in content strategy, brand planning, or digital creative strategy (agency or brand-side)
- Deep understanding of social media behavior, platform trends, content formats, and cultural moments
- Strong writing and communication skills — can turn complexity into clarity
- Familiarity with tools like Meta Business Suite, Google Trends, BuzzSumo, Brandwatch, or similar
- Analytical mindset — comfortable drawing insights from data and adapting accordingly
- Ability to juggle multiple projects without dropping the strategic thread
- Bonus: Experience working on D2C, lifestyle, or tech brands
Educational Background- Graduate/Postgraduate in Advertising, Mass Communication, Digital Marketing, Strategic Communications, or related fields
Personal Traits We Value✅ Big-picture thinker who’s also detail-oriented
✅ Strategic mind with a creative soul
✅ Curious, culturally plugged-in, and future-forward
✅ Collaborative and comfortable working in cross-functional teams
✅ Open to feedback, iteration, and co-creation
✅ Passionate about storytelling, branding, and digital innovation
Why Join NEM Digital?🎯 Be the Brain Behind the Brand
Work at the intersection of ideas, insights, and impact.
🌍 Craft Stories for the World’s Best
Shape how top-tier and breakout brands speak and grow.
🤝 Ideas Over Ego
Strategists here lead by thinking, not by hierarchy.
📈 Build Your Career, Your Way
Learn, grow, and own your path in a fast-moving digital landscape.
🧘♀️ Work-Life Harmony
A culture that respects both hustle and health.
Show Us What You've Got🌐 Website: www.nothingelsematters.in
How to Apply📧 Email your resume, portfolio/links to past work or campaigns, and a short cover letter to
hr@nothingelsematters.in
📌 Subject: Application for Content & Brand Strategist – [Your Name]
Make ideas that resonate. Build brands that matter.
Because here, Nothing Else Matters.
Click on Apply to know more.