Alpino Health Foods
Website:
alpino.store
Job details:
Job Overview
We are looking for a creative, analytical, and consumer-focused Brand Strategist to shape and strengthen the brand’s presence across channels. This role will work closely with marketing, product, content, design, and leadership teams to build brand positioning, drive campaigns, understand consumer behaviour, and create long-term brand growth strategies.
Key Responsibilities
- Develop and execute brand strategy aligned with business goals
- Define brand positioning, messaging, and communication frameworks
- Conduct market research, consumer insights, and competitor analysis
- Build and maintain brand consistency across all touchpoints
- Plan and oversee integrated marketing and campaign strategies
- Collaborate with content, creative, digital, and product teams
- Track brand performance metrics and generate actionable insights
- Identify new opportunities for brand growth and market expansion
- Support product launches and go-to-market planning
- Monitor industry trends and evolving consumer preferences
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4–7 years of experience in brand strategy, marketing, or brand management
- Strong understanding of consumer behaviour and market dynamics
- Excellent storytelling, communication, and presentation skills
- Ability to translate insights into impactful brand actions
- Analytical mindset with experience in reporting and performance tracking
- Strong project management and cross-functional coordination skills
Preferred Skills
- Experience in FMCG, D2C, consumer brands, or startup environments
- Knowledge of digital marketing and performance metrics
- Familiarity with brand research and analytics tools
- Creative thinking with strong execution capability
Click on Apply to know more.