Kae Capital
Website:
kae-capital.com
Job details:
Role: Brand & Social Marketer
Location: Koramangala, Bengaluru
ROLE OVERVIEW
This is a full-time on-site role for a Brand & Social marketer where you will be responsible to deliver exceptional organic social results for our brand Jumo. You will have a dedicated in-house team to be able to do this.
The role will have monthly organic impressions target (think 10Mn+ at least) of on brand content - this requires an incredible ability to ideate and execute fast.
High quality candidates will also have a penchant for filmmaking and script writing. Above all, one of the most important traits for this candidate will be an incredible ability to learn new things quickly and implement those fast.
As a team, we do not believe in virality being a function of luck. A good story packaged well travels far and wide. That’s exactly what this candidate needs to believe in as well. We want to operate in a way such that millions of views and thousands of shares are very normal occurrences for us - instead of one-off events.
This role also requires watching and reading a large number of materials on the internet and implementing it on a daily basis. Candidates who do not enjoy this must not apply to this role.
You will be working directly with the founder who is deeply invested in the success of this work function as well as the success of this role.
ACCOUNTABILITY THAT COMES WITH THIS ROLE:
Highlighting few key things which this role will be responsible for:
• Ideating, scripting, shooting and publishing on-brand content on Instagram (while we focus on Instagram to begin with, over time we will want this role to focus on other media platforms like Tiktok, YouTube, Threads, Facebook etc. Even within Instagram, if we have cracked Reels, then we will crack Story and so on. One media asset at a time)
Please note that the role is supported by an in-house Director of Photography, Animator and Postproduction editor. So, when I say that the role is responsible for shooting/ publishing - it means that the role leverages these resources to get the job done
• Build repeatable and scalable content IPs for which our brand is very quickly known for such that this directly impacts customer acquisition cost
• Own the brand language and ensure that each piece of content makes the watcher ‘feel’ something
Few objective metrics for which this role will be directly responsible:
• Organic views per month (think of a ridiculously large number and then double it ) from our Instagram handle
• Number of shares on each piece of content (think a large number like 1k+ shares)
• Reduction in CAC (over a period of time of course)
• Positive commentary from audience on our content pieces (comments are a great place to assess how did the audience feel about the content and/ or brand)
• Organic purchases (as long as some of the other metrics are being met - it should have a ripple on effect on this metric)
ABOUT JUMO
Jumo is an upcoming apparel brand built on one core idea: relentless curiosity. The kind that pushes people to explore, question, create, and move forward. At Jumo, we believe that curiosity is what brought mankind to where it is today and creativity is how we continue shaping what comes next. Everything we build, visually and narratively, comes from that space
Jumo is founded by Punj Rajan, an IIT Kharagpur graduate, ex-BCG and Wakao (content startup backed by Accel & Elevation)
Sreejith S – Lead Designer Former Puma Lead Designer, heading visual identity and product aesthetics.
Rishika Baruah – Director of Photography/ Cinematographer Primarily worked in Bollywood. Her recent films include 'Main Actor Nahi Hoon 'starring Nawazuddin Siddiqui. She oversees cinematography and visual language across projects.
Alongside a very talented team of animators, postproduction and growth marketer.
Over the last couple of months, we have already built our @jumocult to >500k followers - via growth hacking but more importantly understanding organic social content playbooks.
Now, we’re guiding that audience towards Jumo and the brand launch with supply in place. At the core, we are a lifestyle fashion brand for creatives - starting with but not limited to headwear i.e. caps. We are very clear that we want to build a global brand.
Jumo is backed by Kae Capital and leading angel investors in the consumer space like Sriharsha Majety (Founder @Swiggy), Malini Adapureddy (Founder @Deconstruct Skincare), Afsar Ahmad (Founder @Gameberry Labs), Anurag Choudhary (Founder @Felicity Games), Rajesh Rebala (Founder @Unreal Foods), Rinshul Chandra (ex COO, Zomato) etc.
Click on Apply to know more.
