Website:
cvali.com
Job details:
We are looking for a
Senior Associate – Brand Partnerships to drive business development, client acquisition, and account growth across our marketing solutions.
This role is ideal for someone with
1–3 years of experience in business development, brand partnerships, client acquisition, sales, or agency partnerships, preferably within digital marketing, influencer marketing, advertising, media, or creative agencies.
You'll be responsible for identifying new business opportunities, building relationships with brands and marketing decision-makers, understanding client requirements, developing relevant solutions, and taking opportunities from initial conversations through closure.
You will work closely with our leadership, strategy, influencer marketing, performance marketing, creative, and campaign teams to build solutions that deliver both strong business outcomes for clients and sustainable revenue for Confluencr.
Key Responsibilities
Business Development & New Client Acquisition
- Identify and prospect potential brands across relevant industries and build a strong new-business pipeline.
- Conduct outbound outreach through LinkedIn, email, calls, networking, referrals, and other relevant channels.
- Research brands, their marketing objectives, campaigns, competitors, and potential areas of opportunity.
- Initiate conversations with Brand Managers, Marketing Managers, Founders, Marketing Heads, and other relevant decision-makers.
- Qualify leads based on business potential, marketing requirements, budgets, timelines, and decision-making authority.
- Consistently work towards monthly and quarterly business development and revenue targets.
Client Relationship Management
- Build meaningful and long-term relationships with prospective and existing clients.
- Understand client objectives, challenges, budgets, and expectations to identify relevant marketing opportunities.
- Act as a reliable point of contact throughout the sales process and ensure a strong client experience.
- Maintain regular communication with prospects and follow up systematically to move opportunities forward.
- Identify opportunities to deepen relationships and generate repeat business.
Solution Selling & Opportunity Development
- Understand Confluencr's offerings across Influencer Marketing, Performance Marketing, Social Media, Content, Creative, and Brand Strategy.
- Recommend relevant solutions based on the client's business and marketing objectives.
- Work with internal teams to develop campaign concepts, proposals, presentations, and commercial solutions.
- Participate in client meetings and presentations to communicate campaign ideas and business value effectively.
- Move beyond selling individual services by identifying opportunities for integrated marketing solutions.
Proposal & Pitch Management
- Coordinate the preparation of client proposals, pitch decks, campaign plans, and commercial proposals.
- Work closely with Strategy, Influencer Marketing, Performance Marketing, Creative, and Campaign teams to develop relevant solutions.
- Ensure proposals are aligned with client requirements, timelines, budgets, and commercial objectives.
- Present proposals confidently and handle client questions and feedback during the pitch process.
- Track proposal status and ensure timely follow-ups until closure.
Negotiation & Deal Closure
- Manage commercial discussions with prospects around pricing, scope, timelines, deliverables, and campaign requirements.
- Understand client budgets while protecting business margins and commercial interests.
- Negotiate effectively and work towards mutually beneficial commercial outcomes.
- Own opportunities from initial lead generation through proposal, negotiation, and closure.
- Coordinate with internal teams to ensure a smooth handover after deal closure.
Account Growth & Upselling
- Identify opportunities to expand existing client relationships through additional campaigns and services.
- Cross-sell relevant offerings across Influencer Marketing, Performance Marketing, Social Media, Content, Creative, and Brand Strategy.
- Understand upcoming marketing plans and proactively pitch relevant opportunities.
- Support account teams in identifying opportunities for repeat business and long-term partnerships.
Market Research & Business Intelligence
- Track industry trends, competitor activity, emerging brands, and changing marketing requirements.
- Identify new categories, industries, and brands with strong business potential.
- Build and maintain prospect lists and account intelligence.
- Share market insights, client feedback, and business opportunities with leadership.
- Continuously improve prospecting and sales approaches based on market learnings.
Sales Pipeline & Reporting
- Maintain accurate and updated sales pipeline information.
- Track leads, meetings, proposals, conversions, revenue potential, and closures.
- Provide regular updates on pipeline movement, opportunities, challenges, and expected closures.
- Use CRM and internal tracking systems consistently to maintain visibility across the sales funnel.
- Analyse sales performance and identify areas for improving conversion and revenue.
Cross-Functional Collaboration
- Work closely with Strategy, Influencer Marketing, Campaign Management, Performance Marketing, Creative, Finance, and leadership teams.
- Clearly communicate client requirements, commercials, timelines, and expectations to internal teams.
- Ensure smooth coordination between business development and campaign execution teams.
- Support the resolution of client concerns and ensure expectations are aligned throughout the engagement.
What We're Looking For
- 1–3 years of experience in Business Development, Brand Partnerships, Client Acquisition, Sales, Strategic Partnerships, or a similar role.
- Experience in Digital Marketing, Influencer Marketing, Advertising, Media, Creative, or Marketing Agencies is preferred.
- Strong understanding of digital marketing and the ability to understand and communicate marketing solutions.
- Proven ability to generate leads, conduct client conversations, manage a sales pipeline, and contribute towards revenue targets.
- Strong communication and presentation skills with the ability to confidently interact with clients.
- Good understanding of proposal development, commercial discussions, negotiation, and client relationship management.
- Ability to understand client business requirements and translate them into relevant marketing solutions.
- Strong follow-up and relationship-building skills.
- Comfortable working with targets, deadlines, multiple opportunities, and a fast-paced environment.
- Strong ownership mindset with the ability to independently drive opportunities while collaborating with internal teams.
- Curious, proactive, commercially aware, and eager to learn.
- Prior experience working with brands, marketing teams, founders, or decision-makers will be an added advantage.
What Will Make You Successful
- You enjoy talking to people and building genuine professional relationships.
- You are comfortable with both hunting for new business and nurturing existing opportunities.
- You don't wait for leads—you actively create opportunities.
- You can understand a client's business problem before jumping into a sales pitch.
- You are comfortable with targets and take ownership of your numbers.
- You follow up consistently and know how to move a conversation towards closure.
- You are curious about brands, marketing, creators, content, and digital trends.
- You are comfortable working in an environment where priorities can evolve quickly.
- You want to learn how a marketing business is built—not just execute a predefined sales process.
Why Should You Join Us?
- In case you value the opportunity to work on real & challenging marketing problems.
- In case you value high involvement from founders and learning directly from them.
- In case you value having the autonomy to do things your way and not have to worry about experimental failures.
- In case you care about working alongside genuine, honest peers who will have your back, no matter what.
- In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort.
- In case you believe in always learning and want an environment which will invest in your long-term growth.
- In case you want to work on the cutting edge of marketing problems using the latest tools and strategies.
- In case you are looking for a long-term place where you can grow with the company.
Why Shouldn't You Join Us?
- In case you are looking for a product company, we aren't one.
- In case you are looking for a very structured corporate environment where roles are rigid and limited—we operate as a nimble, bootstrapped company.
- In case you are looking for the top bracket pay in the industry—we may not be the right fit.
Perks
- Comprehensive health coverage, including medical and accidental insurance.
- Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks.
- Continuous learning & development with sponsored courses, certifications, and weekly training programs.
- A collaborative, high-energy team culture that values creativity and innovation.
- High ownership, autonomy, and the freedom to bring your ideas to life.
- Team outings, offsites, and engaging workplace experiences.
Experience: 1–3 Years
Role: Senior Associate – Brand Partnerships
Location: Bommanahalli, Bangalore
Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)
Click on Apply to know more.