MSN Realty
Website:
msnrealty.com
Job details:
Brand Marketing Specialist
Events, BTL & Sponsorships | ATL, Print & Outdoor Advertising | Site & Experience Centre Branding | Vendor Management
MSN Realty is seeking a hands-on Brand Marketing Manager to lead on-ground brand experience for our flagship luxury residential development in Hyderabad. This role owns everything that brings the brand to life in the physical world — events, BTL activations, sponsorships, ATL and print/outdoor advertising, site and experience centre branding — while managing the vendor and creative agency ecosystem that delivers it. We're looking for a creative thinker who is equally strong in execution: someone who can conceptualize a premium brand moment and then personally see it through to flawless delivery on site.
KEY RESPONSIBILITIES
Events, BTL & Sponsorships
- Plan and execute end-to-end events across the customer journey — project launches, channel partner meets, NRI events, customer engagement evenings, and site-visit experiences — ensuring every touchpoint reflects a premium, global-city brand tone.
- Own BTL activations including mall/corporate activations, roadshows, and community engagement initiatives that build qualified footfall and brand recall.
- Identify, negotiate, and manage strategic sponsorships (industry events, lifestyle properties, associations) that align with the luxury positioning of MSN Realty.
- Manage event budgets, logistics, vendor coordination, and post-event reporting, with a strong eye for guest experience and on-ground execution quality.
ATL, Print & Outdoor Advertising
- Plan and manage ATL campaigns across traditional media and digital-out-of-home in coordination with media planning agencies.
- Develop and execute print advertising strategy across newspapers, magazines, and premium lifestyle publications.
- Lead outdoor advertising planning — hoardings, airport media, transit and premium OOH sites — including site selection, creative rollout, and performance tracking.
- Ensure brand and message consistency across all ATL and print/outdoor executions, aligned with the overall campaign calendar.
Site, Experience Centre & Environmental Branding
- Own end-to-end branding of the site and experience/sales centre — signage, wayfinding, interiors-adjacent branding elements, and all customer-facing collateral — ensuring a premium, on-brand first impression.
- Manage fabrication, installation, and maintenance of site branding, hoardings, and experience center assets in coordination with vendors and the project/sales teams.
- Collaborate with design and creative teams to translate the brand identity into physical, spatial, and experiential formats.
Vendor & Creative Agency Management
- Manage relationships with creative agencies, event partners, fabrication vendors, media buying agencies, and other marketing vendors — briefing, reviewing creative output, and holding partners accountable to timelines and quality.
- Negotiate vendor contracts, manage budgets and invoicing, and continuously evaluate the vendor ecosystem for quality, cost-efficiency, and reliability.
- Act as the primary internal point of contact between agencies/vendors and cross-functional stakeholders (sales, project, leadership).
Creative & Cross-Functional Execution
- Bring strong creative thinking to brand campaigns, event concepts, and brand moments — while staying grounded in flawless, detail-oriented execution.
- Stay flexible and hands-on across any marketing activity the business requires — this role is expected to move fluidly between strategy, creative briefing, and on-ground execution as priorities shift.
- Partner closely with the digital marketing and sales teams to ensure ATL/BTL/OOH activity is tightly aligned with lead generation and site-visit conversion goals.
- Track and report on campaign and event performance, budgets, and vendor delivery to leadership.
WHAT WE'RE LOOKING FOR
- 5–10 years of experience in brand marketing, integrated marketing, or events/BTL, with meaningful exposure to real estate, luxury, or premium lifestyle brands strongly preferred.
- Proven, hands-on experience planning and executing events, BTL activations, and sponsorships end-to-end.
- Experience managing ATL, print, and outdoor advertising campaigns, including media/creative agency coordination.
- Demonstrated experience in site branding, experience centre branding, or environmental/spatial branding.
- Strong vendor and creative agency management skills — briefing, negotiation, quality control, and relationship management.
- A creative thinker who is equally comfortable rolling up their sleeves for on-ground execution — detail-oriented, deadline-driven, and calm under pressure.
- Flexible and adaptable, with the ability to manage a wide variety of marketing activities simultaneously in a fast-paced, high-stakes environment.
- Excellent stakeholder management, budgeting, and communication skills.
- Bachelor's degree in Marketing, Communications, or a related field; MBA preferred but not mandatory.
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