Inshorts
Website:
inshorts.group
Job details:
Brand Marketing Manager:
This is a mid-senior individual contributor role for someone who wants ownership, not oversight. You will work directly with the VP - Marketing & Strategy across brand campaigns, advertiser-facing marketing, content, events and industry partnerships for Inshorts and Public App.
You will be expected to take broad or ambiguous briefs, bring structure to them, align internal and external stakeholders, and drive the work through to completion. This includes developing the brief, shaping the narrative, managing production and ensuring that the final output meets a high bar for craft.
You will operate in a fast, founder-led environment where marketing works closely with product, sales, brand solutions and leadership—and where the quality of marketing has a direct bearing on brand perception and revenue.
What You’ll Do:
Brand, Content and Advertiser Marketing
- Translate business and brand priorities into clear campaign briefs, content plans and creative roadmaps.
- Own brand campaigns and advertiser-facing marketing initiatives across Inshorts and Public App.
- Lead projects from brief to launch, including timelines, stakeholder alignment, production, approvals and final delivery.
- Partner with design, content and video teams to develop consistently high-quality creative across formats and platforms.
- Lead the development of brand videos and creative productions—from concept and scripting through production and final output.
- Develop content ideas that build the group’s visibility across both consumer and industry audiences.
- Strengthen the positioning of Inshorts and Public App among brands, agencies and marketing leaders.
- Turn campaign performance, audience insights and platform capabilities into clear, persuasive marketing stories.
- Develop advertiser-facing content across decks, one-pagers, websites, mailers, LinkedIn and industry publications.
- Work with internal teams and external partners to ensure a consistent, high-quality brand experience across every touchpoint.
- Shape and execute the group’s presence across industry events, partnerships and award programmes, including communication, collateral and on-ground brand experience.
What We’re Looking For
- 4–6 years of experience across brand marketing, marketing communications or integrated campaigns at a consumer internet company, media or content platform, digital-first brand or agency.
- Proven ability to execute independently: you can take a brief, structure the work and deliver without hand-holding.
- A high bar for craft across design, language and detail.
- Sharp creative judgment: you can draft a video script, tighten copy and distinguish strong design from average execution.
- Comfort switching between B2B advertiser or CMO-facing communication and consumer-facing contexts.
- Strong project-management discipline. Managing multiple parallel workstreams is the normal operating state here, not the exception.
Good to Have
- Experience marketing to marketers across adtech, media, agency, platform-side or B2B marketing environments.
- Familiarity with the Indian digital advertising ecosystem, including agencies, trade publications and industry bodies.
What This Role Is Not
- This is not a people-management role. It is an individual contributor position where your leverage comes from execution quality and ownership, not team size.
- This is not a performance marketing or growth marketing role.
- This is not a coordination-only role. You will be expected to contribute to the thinking, narrative and quality of the work—not simply manage timelines and follow-ups.
- This is not a strategy-only role. You should be comfortable moving from an idea or brief into copy, decks, creative feedback, production and final execution.
Click on Apply to know more.