Savorworks Coffee Chocolate
Website:
savorworksroasters.com
Job details:
We’re not looking for someone to just run basic marketing; we want a visionary who knows how to get great results and is adept at implementing our vision to expand a brand that people actually remember and repeat. We’re looking for someone with 7–10 years of experience in brand/marketing, who has successfully marketed and scaled a consumer brand and understands marketing beyond social media and performance marketing. Proven experience in the premium or luxury segments is mandatory.
Savorworks Coffee Chocolate is seeking a strategic Brand Marketing Head to lead our team of design, marketing, and public relations. The ideal candidate will work closely with the founder s and other stakeholders while taking accountability for brand awareness and reputation management across various channels. A focus will be on fostering meaningful collaboration that enhances brand positioning, value, and drives sales. The candidate should also have a strong understanding of the niche market and its characteristics.
You will;
- Develop and execute strategic marketing initiatives aligned with the brand's vision and mission, driving growth and enhancing brand revenue.
- Oversee online marketing efforts, including management of influencers, website optimization, social media engagement, SEO strategies, Google advertising, and AI promotion recommendations.
- Initiate and supervise offline marketing activities, including events, point-of-sale (POS) displays, sponsorships, and other promotional initiatives to enhance brand awareness.
- Direct design teams to create visually compelling marketing materials and brand assets that resonate with consumers while maintaining the brand's characteristics and tone.
- Cultivate meaningful collaboration that significantly boost brand positioning, value, and sales.
- Drive public relations initiatives, managing relationships with media and influencers to promote the brand's reputation and visibility.
- Monitor market trends and consumer insights to refine strategies, ensuring the brand's relevance in the luxury and premium segments.
- Represent the brand at industry events and public engagements, showcasing thought leadership and accountability.
Work Location: GK2.
If you have a passion for the niche and premium market and are confident you have the potential to create an impact in the industry, click apply or send your resume to paweena.savorworksroasters@gmail.com.
Click on Apply to know more.