zafify
Website:
zafify.com
Job details:
Job Description – Brand Manager
Role Title
Brand Manager – Product Launches D2C
Department
Sales & Growth
Location
Karkardooma, New Delhi (On-site)
Experience
1–5 years
CTC Range
₹5–9 LPA (based on experience & fitment)
Reports to
Founder
Start Date
Immediate
Job Summary
As we scale, we’re looking for a hands-on Brand Manager to own our new product launches end-to-end—from the moment a product is greenlit to the day it’s live and selling across our website and marketplaces.
- This is a high-ownership role working directly with the Founder. You won’t be managing a launch through layers of teams—you’ll be the one making it happen.
Key Responsibilities
Branding & Packaging
- Develop product positioning, naming, and messaging in line with our brand identity.
- Manage end-to-end packaging development: brief designers, coordinate with print/packaging vendors, handle sampling, approvals, and label compliance (MRP, barcodes, statutory requirements).
Content & Creative Production
- Plan and manage product photoshoots and video shoots (briefing, coordination, quality control).
- Get product images, infographics, A+ content, user manuals, and launch videos produced through freelancers/agencies and ensure they meet brand standards.
- Write or refine product copy: titles, descriptions, bullet points, manuals.
Listings & Cataloging
- Create and optimize product listings on the website (Shopify) and marketplaces (Amazon, Flipkart, etc.).
- Own keyword research, backend search terms, pricing setup, and catalog hygiene.
Launch Execution
- Build and run the launch calendar for every new product.
- Coordinate with operations for inventory readiness and with marketing for launch campaigns, emails, and promotions.
- Plan review-generation and early traction initiatives.
- Track first 60–90 day performance and iterate on listings/content based on data.
Reporting & Analytics
- Prepare and share weekly and monthly account performance reports for the Founder.
- Track DRR, MRR, sell-through, account health metrics, ratings, reviews, and return rates across accounts.
- Analyze customer complaints, negative ratings, and return data—flag patterns and recommend fixes.
- Maintain a simple business dashboard for assigned accounts using Google Sheets.
Skills & Qualifications
Must-have
- 1–3 years in a D2C brand or e-commerce agency, with hands-on experience launching products (not just maintaining existing catalogs).
- Working knowledge of Amazon Seller Central and/or Flipkart Seller Hub, and Shopify (or similar).
- Strong project management skills—you’ll be juggling designers, photographers, printers, vendors, and marketplaces simultaneously.
- Good design sensibility and copywriting ability—you can brief creatives sharply and spot what’s off-brand.
- A bias for execution: you chase, follow up, and close loops without being reminded.
- High ownership mindset—you close loops, you don’t pass them.
- Comfortable with ambiguity and changing priorities in a startup environment.
What You’ll Get
- Direct exposure to the Founder and complete ownership of the launch function.
- A front-row seat to building a brand’s portfolio from the ground up.
- Freedom to build processes and eventually a team around this function.
- Own P&L and scaling metrics as you move forward and perform.
- Competitive salary.
Click on Apply to know more.
