Michael Paige
Website:
michaelpage.com
Job details:
- Work with a fast paced growing brand
- Opportunity to work with a leading brand in FMCG
About Our Client
The hiring organisation is a large entity within the FMCG sector. They are committed to delivering quality products and maintaining a strong presence in the industry.
Job Description
- Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication
- Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans
- Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.
- Identify competitor's brands, assess consumer perception and decide the right positioning for the products.
- Drive brand sales Continuous improvement of Gross Margin
- Price pack architecture
- Manage brand-wise ROMI and perform periodic evaluation with respect to annual business plan.
- Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers
- Regularly Interact with consumers/non-consumers of RSPL, competitor brand and retailers through Market Surveys during Market visit.
The Successful Applicant
A successful Brand Manager - Hygiene Care should have:
- A degree in Marketing, Business Administration, or a related field.
- Proven experience in new product development within the FMCG sector
- Strong analytical and problem-solving skills to identify market opportunities.
- Excellent project management and organisational abilities.
- Knowledge of industry regulations and quality standards.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Effective communication and presentation skills.
What's On Offer
- Opportunities to work with a leading organisation in the FMCG industry.
- Inclusive and collaborative workplace culture.
Contact: Richa Pasricha
Quote job ref: JN-032026-6968310
Click on Apply to know more.