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Company Description Hiraya Digital | Marketing Agency is a digital-first marketing agency focused on helping brands grow through data-driven strategies and creative execution. The agency partners with clients across diverse industries to build meaningful, measurable connections with their audiences. Team members work collaboratively in a remote environment, leveraging modern tools and platforms to deliver high-quality marketing solutions. Hiraya Digital values innovation, accountability, and continuous learning, offering opportunities to contribute ideas and shape client brands. The agency emphasizes inclusive practices and professional development, creating a supportive environment for long-term career growth.
Role Description The Brand Manager (Digital Marketing Agency) is responsible for overseeing the brand strategy and execution for assigned client accounts in a full-time, remote capacity. This role involves developing and maintaining brand guidelines, ensuring consistency across all digital channels, and collaborating with creative, content, and performance marketing teams to bring campaigns to life. The Brand Manager will manage client communication, lead discovery and strategy sessions, and translate client objectives into clear, actionable marketing plans. Day-to-day tasks include monitoring brand performance, reviewing campaign assets, providing feedback, analyzing audience insights, and preparing reports and presentations for clients and internal stakeholders. The role also requires proactively identifying opportunities to strengthen brand positioning, improve customer engagement, and support new initiatives within the agency.
Qualifications
- Brand strategy and management skills, including experience defining brand positioning, messaging frameworks, and visual identity guidelines.
- Digital marketing expertise across channels such as social media, content marketing, email marketing, and paid media, with a strong understanding of KPIs and analytics.
- Client relationship and account management skills, including the ability to lead meetings, manage expectations, and translate business goals into marketing plans.
- Project management abilities to coordinate cross-functional teams, manage timelines, prioritize tasks, and ensure on-time delivery of assets and campaigns.
- Strong communication skills, including clear written and verbal communication, presentation abilities, and effective collaboration in a remote environment.
- Analytical and problem-solving skills, with experience using data and insights to refine brand strategies and optimize campaign performance.
- Experience working in a digital marketing agency or similar fast-paced environment is highly beneficial; familiarity with tools such as project management platforms, social media management tools, and analytics dashboards is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, plus a demonstrated commitment to inclusive, non-discriminatory professional practices.
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