T&AS DesignTech Services Pvt. Ltd.
Website:
tasengg.com
Job details:
Job Title: Manager Branding & Business Strategy
Location: Hyderabad
About the Role: We are seeking an experienced and passionate Branding Manager to
lead the development and execution of our brand strategy. Reporting to Vice President,
this individual will be a key driver in shaping our brand identity, enhancing brand
recognition, and ensuring consistent brand messaging across all touchpoints. The ideal
candidate will possess a strong background in brand development and brand strategy,
with a proven track record of success, ideally gained within a marketing or creative
agency environment.
Key Responsibilities:
• Brand Strategy & Development:
o Develop, implement, and manage comprehensive brand strategies to
achieve company objectives and market positioning.
o Conduct in-depth market research, competitive analysis, and consumer
insights to identify opportunities and inform brand decisions.
o Define and articulate the brand's unique value proposition, mission,
vision, and core values.
o Oversee the development and evolution of brand guidelines, ensuring
consistency in all visual and verbal communications.
• Brand Management & Execution:
o Lead the execution of brand initiatives across various channels, including
digital, print, events, and partnerships.
o Collaborate closely with internal teams (e.g., Marketing, Product, Sales,
Communications) to ensure brand alignment and integration in all
activities.
o Manage and maintain brand assets, ensuring they are up-to-date and
accessible.
o Monitor brand health metrics, track performance, and provide regular
reports on brand e1ectiveness.
• Campaign & Content Collaboration:
o Work closely with the marketing team to integrate brand strategy into
content creation, campaigns, and promotional materials.
o Provide brand guidance and feedback on creative assets to ensure they
meet brand standards and objectives.
• Agency & Vendor Management:
o If applicable, manage relationships with external marketing, creative, or
PR agencies, ensuring their work aligns with brand strategy.
o Oversee project timelines, budgets, and deliverables with external
partners.
• Innovation & Trends:
o Stay abreast of industry trends, emerging technologies, and best
practices in branding and marketing.
o Proactively identify opportunities for brand innovation and di1erentiation.
Required Skills & Experience:
• Bachelor's degree in Marketing, Business Administration, Communications, or a
related field. Master's degree is a plus.
• 10+ years of progressive experience in brand development and brand
strategy roles.
• Prior experience working at a marketing or creative agency is highly
preferred.
• Proven track record of successfully developing, launching, and managing
brands.
• Deep understanding of branding principles, consumer behavior, and market
dynamics.
• Excellent strategic thinking and analytical skills, with the ability to translate
insights into actionable brand plans.
• Strong project management skills with the ability to manage multiple projects
simultaneously and meet deadlines.
• Exceptional communication (written and verbal), presentation, and
interpersonal skills.
• Proficiency in marketing analytics tools and brand measurement methodologies.
• Creative and innovative mindset with an eye for design and aesthetics.
• Ability to work collaboratively in a fast-paced, dynamic environment.
Click on Apply to know more.
