Website:
slabshygienecare.com
Job details:
JOB OPENING: BRAND MANAGER
Pet & Hygiene Care Products — Brand Strategy, Innovation & GTM
About S Labs Hygiene Care
S Labs Hygiene Care Private Limited is India's emerging leader in affordable premium pet grooming and hygiene care products. We are a brand-focused distributor dedicated to bringing high-quality, affordable pet wellness solutions to every corner of India through General Trade, Modern Trade, and Alternative Trade channels. Our mission is simple yet powerful: to make premium pet hygiene care accessible to every pet parent, regardless of location.
As we build out our own line of Pet & Hygiene Care products, we are looking for an FMCG-experienced Brand Manager to lead brand strategy, product launches, GTM, and integrated marketing for the S Labs portfolio.
Role Overview
The Brand Manager will lead brand strategy, product launches, go-to-market execution, integrated marketing, and portfolio growth for S Labs' Pet & Hygiene Care line, reporting directly to the Founder and working cross-functionally with Sales, R&D, Supply Chain, and Digital teams to build a category-defining brand for Indian pet parents.
Key Responsibilities
1. Brand Strategy & Portfolio Management
• Develop and execute annual brand strategy aligned with the company's vision, business objectives, and growth ambitions.
• Define brand positioning, architecture, value proposition, messaging, and communication frameworks across the S Labs portfolio.
• Build long-term brand equity while delivering short-term commercial growth.
• Identify whitespace opportunities for portfolio expansion through consumer insights and market trends.
• Drive brand health metrics including awareness, consideration, trial, repeat purchase, and customer loyalty.
2. New Product Development & Innovation
• Lead end-to-end product innovation from opportunity identification to commercial launch.
• Collaborate with R&D, Procurement, Packaging, Regulatory, and Supply Chain teams to develop differentiated products.
• Translate consumer insights into winning product concepts, packaging formats, pricing strategies, and value propositions.
• Prepare product launch business cases, demand forecasts, and commercialisation plans.
• Manage product lifecycle including renovations, line extensions, premiumization, and rationalisation.
3. Go-to-Market (GTM) Excellence
• Develop integrated GTM strategies for launches across General Trade, Modern Trade, E-commerce, Quick Commerce, Marketplaces, and D2C.
• Design channel-specific activation plans to maximise product visibility, availability, and consumer conversion.
• Work closely with the Sales team to ensure successful execution of launch calendars and promotional activities.
• Monitor post-launch performance and implement corrective actions where necessary.
4. Consumer & Market Insights
• Develop a deep understanding of Indian pet parents and household consumers through qualitative and quantitative research.
• Analyse market trends, category dynamics, pricing, competitor activities, and emerging consumer behaviours.
• Conduct consumer immersion programs to identify unmet needs and innovation opportunities.
• Use data-driven insights to refine brand strategy and communication.
5. Integrated Marketing Communications (IMC)
• Develop and execute integrated marketing campaigns across Digital, social media, PR, Influencer Marketing, Retail, and Experiential platforms.
• Build compelling communication that enhances brand awareness and consumer engagement.
• Partner with creative and media agencies to develop impactful campaigns consistent with brand guidelines.
• Manage annual communication calendars aligned with product launches and seasonal opportunities.
6. Digital, E-commerce & Community Building
• Drive consumer acquisition and engagement across D2C websites, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Big Basket, and other marketplaces.
• Collaborate with Digital Marketing teams on SEO, SEM, Paid Media, CRM, Email Marketing, and Performance Marketing initiatives.
• Lead influencer partnerships, content collaborations, and user-generated content programs.
• Support the development of India's largest pet parent community through engagement initiatives, educational content, and loyalty programs.
7. Trade Marketing & Sales Enablement
• Develop trade marketing programs that enhance visibility, shopper conversion, and retailer engagement.
• Create point-of-sale materials, merchandising assets, in-store branding, retailer promotions, and sales toolkits.
• Support key account management teams with customer presentations, category reviews, and promotional strategies.
• Ensure alignment between brand strategy and sales execution.
8. Financial & Commercial Management
• Prepare and manage annual brand budgets and marketing investments.
• Monitor ROI across all marketing initiatives and optimise resource allocation.
• Analyse sales performance, contribution margins, pricing effectiveness, and profitability.
• Deliver sustainable revenue and market share growth while maintaining healthy brand profitability.
9. Performance Analytics & Business Reviews
• Establish KPIs for all brand initiatives and monitor campaign effectiveness.
• Analyse consumer, digital, sales, and retail data to identify growth opportunities.
• Present monthly and quarterly business reviews to senior leadership with actionable recommendations.
• Build dashboards to track brand performance across channels.
10. Cross-functional Leadership
• Collaborate with Sales, Product Development, Supply Chain, Finance, Customer Service, Regulatory, and Operations teams to ensure flawless execution.
• Manage relationships with advertising agencies, digital agencies, research partners, PR firms, and creative vendors.
• Lead cross-functional project teams for strategic initiatives and product launches.
• Mentor junior marketing team members and contribute to building a high-performance marketing organisation.
11. Brand Governance
• Ensure consistency in brand identity, packaging, communication, retail execution, and digital assets.
• Develop and maintain comprehensive brand guidelines.
• Ensure all communication complies with regulatory standards and company policies.
• Protect and strengthen the company's intellectual property and brand assets.
Must-Have Requirements
• 5–8 years of experience in FMCG/D2C brand management.
• Strong track record in brand strategy, product launches, and portfolio management.
• Demonstrated analytical ability across consumer, sales, and digital data.
• Excellent communication and stakeholder management skills across cross-functional teams and senior leadership.
Tools & Software
Excel • PowerPoint • Power BI • Google Analytics • Meta • Marketplace dashboards • AI tools
What We Offer
• A founding brand leadership role with direct ownership of the portfolio and direct access to the Founder.
• The opportunity to build India's leading pet hygiene brand from strategy through to shelf and screen.
• A fast-paced, entrepreneurial environment with real decision-making authority.
How to Apply
Interested candidates may share their updated resume along with a brief note on relevant brand management and product launch experience to:
slabs2026@gmail.com | careers@slabshygienecare.com |
Subject line: “Application – Brand Manager”
Contact us at : +91 92472 34569
S Labs Hygiene Care Private Limited is an equal opportunity employer.
Click on Apply to know more.