Website:
pravis.in
Job details:
Job Title: Brand Manager
Location: Gurgaon (in office, full time, no remote)
Reports To: Business Head, Integrated Marketing
Experience: 8 to 10 years
Function: Strategy, Growth and Client Leadership
About Pravis
Pravis is an integrated growth marketing partner for brands across categories.
Founded by the entrepreneurs behind Momspresso, which was acquired by Mamaearth, Pravis blends strategy, storytelling, performance and innovation to take brands from positioning to scale.
What makes the Pravis model different:
• We do not work on traditional retainers
• We work on a skin in the game model where we share in the upside we help create
• We act as true partners in growth for brands and think like co owners of results and outcomes
The team at Pravis combines brand custodianship with growth marketing.
Role Overview
We are looking for a Brand Manager who can genuinely think like a brand manager. Someone who can own a brand across the full journey from strategy and growth planning to execution across digital, influencer, social, creative and performance channels.
This is not a classic client servicing role.
It is a brand and growth leadership role inside Pravis. You are the voice of the brand inside Pravis and the voice of Pravis inside the brand team.
The role is fully in person from our Gurgaon office because it requires tight collaboration with creative, performance and influencer teams.
The role requires:
• A digital first mindset
• Strong growth marketing skills across funnels, acquisition, retention and scaling what works
• A high willingness to learn and experiment, including comfort with using AI tools and new age marketing technology
Ideal profile: A current or recent Brand Manager working on a digital first brand in areas like D2C, ecommerce, app led businesses, content led brands or performance heavy brands, who now wants to work across multiple brands while still owning them end to end.
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Key Responsibilities
1. Brand Strategy and Growth Planning
• Lead annual and quarterly brand and growth plans with clear objectives, KPIs, funnels and channel strategies
• Develop positioning, communication architecture and content strategy that is linked to brand and business goals
• Do category, audience and competition analysis to identify insights, growth levers and white space opportunities
• Work with internal teams in creative, influencer, performance and studios to turn strategy into clear action and test and learn roadmaps
2. Integrated Marketing and Growth Execution
• Lead cross functional campaigns across films, influencers, social, CRM and performance marketing
• Ensure consistency of tone, message and visual identity across all channels
• Build and run experimentation loops, test different messages, audiences and formats and scale what works
3. Brand Custodianship
• Act as a strategic partner to client brand teams, speak their language and help them make better decisions
• Be the internal voice of the brand and ensure that every output reflects the brand’s values, strategy and growth ambition
• Use data led storytelling to show how creative, content and media inputs are driving brand and business outcomes
4. Performance, Analytics and Growth Metrics
• Review brand performance regularly with performance marketing and social media teams
• Link inputs to outputs across the funnel, from impressions and engagement to acquisition cost, retention, repeat and revenue
• Recommend growth experiments and optimisations based on media, funnel and cohort insights
5. Leadership and Collaboration
• Motivate and align cross functional teams to deliver with clarity, speed and quality
• Mentor junior strategists and account executives on brand thinking and on growth thinking
• Work closely with creative, studio, influencer and performance teams to deliver seamless, full funnel brand execution
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You Will Fit Right In If You
• Have 8 to 10 years of experience in brand management or marketing, with at least 3 to 4 years on a digital first brand
• Think like a Brand Manager and not like a coordinator and are willing to own the brand and its numbers, not just the tasks
• Bring strong growth marketing skills, including comfort with funnels, CAC and LTV, attribution, experimentation and scaling winners
• Have a digital first mindset and genuine curiosity about new tools and platforms, including AI tools, martech and analytics platforms
• Enjoy connecting data, insights and creativity to real business outcomes
• Communicate clearly, present well and think both strategically and analytically
• Like entrepreneurial environments and prefer to own outcomes rather than activities
• Are comfortable with the language of modern marketing, including brand strategy, media funnels, performance metrics and creative frameworks
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Why Join Pravis
• Work directly with leaders who have built large scale digital first brands
• Be part of a skin in the game model where your work is tied to real business upside for clients
• Lead national, full funnel campaigns across creative, influencer, social and performance
• Work in person with a sharp and hands on team from our Gurgaon office
• Be part of a culture that values ownership, curiosity, experimentation and strong brand thinking
If you want, I can now create a shorter LinkedIn or Naukri job post version based on this longer JD.
Click on Apply to know more.