Latinem Private Limited
Website:
latinem.in
Job details:
Roles & Responsibilities
· Develop and execute comprehensive brand-marketing strategies that shape the brand narrative and establish long-term market positioning for single-family housing.
· Oversee brand voice and maintain consistency across all communication touchpoints, including social media, website content, digital brochures, and project promotions.
· Conduct ongoing research on buyer behavior, market trends, and competitor positioning within the single-family realty sector.
· Lead the planning and execution of social media campaigns for property launches, virtual tours, construction updates, and lead-generation initiatives
· Serve as the guardian of the brand identity, ensuring consistent messaging, tone, and visual standards across all digital, print, and PR touchpoints, aligned with single-family housing brand positioning.
· Ensure content accuracy, brand aesthetics, and premium visual representation of properties.
· Create and manage digital promotional content for new launches, pre-launch teasers, construction-progress updates, amenities showcase, and location-advantage storytelling.
· Provide performance dashboards to leadership with insights and action recommendations.
· Work with marketing, sales, CRM, design, and project teams to ensure unified messaging for each single-family project.
· Analyse ROI, KPIs, and sales data to measure campaign success and adjust strategies
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