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Company Description KRN Group is a fast-growing, multi-vertical enterprise that delivers integrated logistics, supply chain, and infrastructure support solutions across India. Founded in 2022, the group connects transportation, construction materials, and on-ground infrastructure operations through a unified platform. Operating in more than 9 states and 20 cities, KRN Group supports leading private and public sector organizations, including major corporate groups, multinational companies, and government-led infrastructure projects. With a fleet of over 500 specialized vehicles and end-to-end capabilities—from EXIM container transportation and port operations to RMC manufacturing and cargo handling—the company focuses on mission-critical movements where reliability and speed are essential. Teams work with a practical, execution-driven mindset, maintaining high standards of safety, efficiency, and long-term partnership to keep infrastructure projects running without disruption.
Role Description The Brand Manager role at KRN Group is a full-time, on-site position based in Delhi, India. The Brand Manager will be responsible for developing and executing brand strategies that strengthen KRN Group’s market presence across logistics and infrastructure verticals. Day-to-day activities include planning and managing brand campaigns, overseeing digital and offline marketing initiatives, and ensuring consistent messaging across all communication channels. The role involves collaborating closely with leadership, sales, and operations teams to translate business objectives into clear brand narratives and marketing assets. The Brand Manager will also analyze market trends and performance data, manage agency and vendor relationships, and maintain brand guidelines to support sustainable growth and stakeholder engagement.
Qualifications
- Strong brand management, marketing strategy, and campaign planning skills, with experience in B2B or infrastructure/logistics sectors preferred.
- Competence in digital marketing, social media management, and content development for websites, presentations, and marketing collateral.
- Ability to conduct market research, analyze data, and generate insights to guide positioning, messaging, and go-to-market activities.
- Proficiency in stakeholder coordination, cross-functional collaboration, and project management to drive consistent brand execution.
- Excellent written and verbal communication skills, with attention to detail and a focus on clear, professional messaging.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in brand or marketing roles (1–3 years) within logistics, infrastructure, transportation, or allied industries is beneficial.
- Comfort working on-site in a fast-paced environment, with strong ownership, problem-solving abilities, and commitment to ethical, inclusive practices.
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