Role Description
Brand Communications Manager – Comprehensive Job Description
Role Summary
Own the execution and governance of the company's brand communication across digital and outdoor media. The role serves as the primary interface between the company and multiple external agencies, ensuring every campaign, creative asset, influencer activity, and outdoor branding initiative is fully aligned with the brand identity, quality standards, and commercial objectives.
Key Responsibilities
• Coordinate and manage multiple digital, creative, influencer, and outdoor branding agencies.
• Review, evaluate, approve, or reject creative concepts based on brand guidelines before production.
• Ensure consistency of brand identity across all consumer touchpoints.
• Monitor execution of influencer campaigns and digital content calendars.
• Evaluate outdoor branding proposals including shop branding, hoardings, kiosks, vehicle branding, and other visibility initiatives.
• Coordinate with at least ten outdoor branding agencies and ensure branding quality, consistency, and timely execution.
• Approve shop branding designs, materials, and installation quality before release or payment.
• Conduct regular market visits to audit branding visibility and compliance.
• Track and maintain a dashboard of all outdoor branding activities, including location, agency, installation status, and lifecycle.
• Monitor and report the total expenditure on outdoor branding by campaign, geography, agency, and period, ensuring budgets are effectively utilized.
• Verify agency bills against approved work completed and recommend approvals.
• Work closely with marketing, sales, procurement, and finance teams to improve return on branding investments.
• Prepare periodic management reports covering campaign effectiveness, agency performance, branding coverage, and budget utilization.
Key Performance Indicators
• Brand compliance across all campaigns
• Quality and timeliness of agency deliverables
• Outdoor branding audit scores
• Campaign execution within budget
• Accuracy of branding expenditure tracking
• Agency performance and turnaround time