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Job details:
Brand Manager – AND Spaces
Location: Hyderabad
Type: Full-time, On-site
Role Overview
The Brand Manager will be responsible for maintaining brand consistency across all physical and digital touchpoints. This is an independent role requiring strong strategic thinking, hands-on execution skills, and being able to amplify and position AND Spaces as a distinctive, aspirational real estate brand.
AND Spaces, a real estate startup, is in the process of setting up systems, processes, and best practices - you will lead these efforts for the brand, establishing a strong foundation for long-term growth and recognition.
Key Responsibilities:
Brand Strategy & Positioning
- Develop and execute comprehensive brand strategies that enhance AND Spaces' identity, market presence, and brand recall.
- Ensure alignment of all brand communications with the company’s vision, values and positioning.
Brand Consistency & Design Management
- Maintain brand consistency across all consumer interaction points including marketing collaterals, project sites, events, and digital channels.
- Collaborate with design agencies and vendors to create high-quality, brand-aligned creative assets.
Marketing Execution
- Plan, coordinate, and execute marketing campaigns (ATL, BTL, and digital) to promote ongoing and upcoming projects.
- Oversee content creation and ensure brand storytelling is compelling, differentiated and consistent.
- Manage paid digital campaigns to drive awareness, lead generation, and engagement.
Research & Insights
- Conduct market research and competitor analysis to identify opportunities for differentiation and growth.
- Monitor brand performance and recommend strategies for continuous improvement.
Key Skills & Competencies
- Strong understanding of brand positioning, marketing communications, and design principles.
- Ability to work independently, with end-to-end ownership of brand-related initiatives.
- Excellent communication and storytelling skills.
- Proficiency in digital marketing, media planning, and performance analytics.
- Strong vendor and budget management skills.
Qualifications & Experience
- Bachelor’s degree in Design, Marketing, Mass Media, Communications, or related field.
- Masters degree preferred
- 5 - 8 years of experience in brand management, preferably in real estate, lifestyle, or FMCG sectors.
- Proven track record of building and sustaining brand identity across diverse channels.
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