Aromatan Brands Private Limited
Website:
aromatan.com
Job details:
Brand Lead, Design & Identity (Dukhni)
Aromatan Brands Pvt. Ltd. · Mumbai (On-site) · Full-time · ₹12–15 LPA
About Us
Aromatan Brands is a house of fragrance brands creating distinctive olfactory experiences for a global community. Our portfolio includes Aromafume, built on culturally rich aromatherapy blends, and Dukhni, our artisanal Arabic perfumery brand. We're digital-first and committed to sustainability, and we blend traditional perfumery with modern product development and marketing.
The Role
Dukhni is ready for its next chapter, and we're looking for someone to shape it. We're revamping the brand slowly and deliberately, refining it one touchpoint at a time rather than overhauling it overnight. You'll own Dukhni's brand strategy and visual identity and guide how the brand looks, feels, and speaks across packaging, digital, content, and retail.
This role suits a designer who has moved into marketing, or a designer ready to make that move. You don't need to design every asset yourself. You do need the eye, taste, and conviction to direct a visual identity and hold it to a high standard.
What You'll Do
- Lead the Dukhni brand revamp in calibrated phases, defining what changes, when, and why, while protecting the brand's heritage and equity.
- Drive visual identity across packaging, website, social, campaigns, and retail, so that every touchpoint feels cohesive and premium.
- Set creative direction for designers, content creators, photographers, and agencies through clear briefs and sharp, honest feedback.
- Shape brand strategy, including positioning, storytelling, and brand voice, using consumer insights and an understanding of the Arabic fragrance category.
- Act as guardian of the brand, building and maintaining brand guidelines and making sure every launch and campaign stays true to Dukhni's identity.
- Work with product, content, and growth teams so that strong aesthetics also deliver brand awareness and sales.
What We're Looking For
- 3–5 years of experience in brand building, brand strategy, and/or design, ideally with consumer, lifestyle, beauty, or fragrance brands.
- A strong aesthetic sensibility and a portfolio that shows it. A portfolio is required.
- A design background (graphic, brand, or packaging design) with a growing or established marketing and strategy skillset.
- The ability to turn brand strategy into visual systems, and visual decisions into business outcomes.
- Patience and judgement to evolve a brand thoughtfully instead of chasing trends.
- Clear communication skills and comfort directing creative teams and agencies.
- A love for fragrance, craft, and culture, especially Middle Eastern aesthetics, is a strong plus.
Why Join Us
You'll take real ownership of a heritage-inspired fragrance brand at a defining moment and work in a growing, global, digital-first company where your taste directly shapes the brand.
To apply, send your CV and portfolio. The application will require you to prepare a short note on a brand you think evolved beautifully and why.
Click on Apply to know more.