Sasta Europe ( DMC of Europe )
Website:
sastaeurope.com
Job details:
About Us
Shop Your Trip & Sasta Europe is a leading Destination Management Company (DMC) specializing in Dubai, Europe and international holidays. We partner with travel agents (B2B) and are rapidly expanding in the B2C segment. Our goal is to build one of India’s most trusted and recognizable travel brands through innovation, digital excellence, and superior customer experience.
Position Overview:
We are seeking a dynamic Brand & Growth Marketing Manager to build and scale our consumer travel brand. The ideal candidate will have strong expertise in brand strategy, performance marketing, digital growth, social media, and content in the travel, hospitality, or consumer internet space. This role is critical for driving brand awareness, quality leads, and measurable business growth.
Key Responsibilities:
- Brand Building
- Develop and execute comprehensive brand strategy to position Sasta Europe and Shop Your Trip as a nationally recognized travel brand.
- Maintain consistent brand identity across all channels.
- Plan and lead long-term branding campaigns.
- Digital Marketing & Growth
- Plan and optimize Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube) campaigns.
- Focus on lead generation, conversions, and improving ROAS.
- Drive performance marketing initiatives with data-backed decisions.
- Social Media & Content
- Grow Instagram, Facebook, LinkedIn, YouTube, and other platforms organically and through paid efforts.
- Create engaging content calendars, travel stories, reels, shorts, and destination campaigns.
- Coordinate professional photoshoots and video production.
- SEO, Email & CRM
- Strengthen organic search rankings and website performance.
- Design and execute email and WhatsApp marketing campaigns to boost engagement and retention.
- Influencer, PR & Reputation
- Manage influencer partnerships and campaigns.
- Build media relations and secure press coverage.
- Oversee online reputation and Google Reviews.
- Analytics & Team Collaboration
- Track KPIs and deliver insightful weekly/monthly reports.
- Work closely with content creators, designers, developers, and sales teams.
Required Skills & Experience:
- 5–10 years of experience in Brand, Growth, or Digital Marketing.
- Hands-on expertise in Meta Ads, Google Ads, SEO, Google Analytics (GA4), and content strategy.
- Strong experience with performance marketing, influencer collaborations, and brand-building.
- Proficiency in Canva / Adobe Creative Suite (basic).
- Excellent communication, analytical, and project management skills.
Preferred:
- Experience in Travel, OTA, DMC, Hospitality, Airlines, or D2C brands.
- MBA in Marketing is preferred.
- Key Performance Indicators (KPIs)
- Brand awareness & recognition
- Website traffic & organic rankings
- Lead generation, CPL & ROAS
- Social media growth & engagement
- Customer acquisition cost (CAC) & retention
- Revenue contribution from marketing
Salary:
₹12–18 LPA (5–8 years experience)
₹18–30 LPA (for exceptional candidates with proven brand scaling success) Salary will be commensurate with experience and achievements.
What You’ll Need to Share in the Interview
- Proven brands you have scaled with measurable results (followers, leads, revenue, ROAS, CPL).
- Case studies and campaign examples.
- A 90-day strategy for making Shop Your Trip & Sasta Europe a nationally recognized travel brand.
Why Join Shop Your Trip & Sasta Europe?
- Play a pivotal role in building one of India’s fastest-growing travel brands.
- Lead high-impact initiatives with real ownership.
- Work in a fast-paced, ambitious environment with strong growth potential.
- Performance-based incentives and recognition.
Click on Apply to know more.