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Brand & Growth Manager | Novella
Location: Greater Kailash – I, New Delhi
Work Mode: Full Time | In Office | 6 Days a Week
This isn't a role for someone who only knows marketing.
We're looking for someone who understands how brands are built, how people think, and how growth follows when both come together.
Novella is building a global luxury brand from India. Every campaign, every client interaction, every collaboration, and every piece of communication should strengthen that vision.
If you enjoy creating beautiful posts but don't enjoy reading numbers, this role isn't for you.
If you only understand performance marketing but not brand building, this role isn't for you either.
We're looking for someone who can balance both.
Your Responsibilities
• Build and execute the brand strategy across all touchpoints.
• Plan and oversee social media content and campaigns.
• Manage Meta Ads and work closely with the performance marketing team to improve lead quality and ROI.
• Build PR opportunities, partnerships, and collaborations with luxury brands, planners, hotels, influencers, and media.
• Monitor brand perception and ensure consistency across every platform.
• Analyse marketing performance through MIS, campaign reports, and business insights.
• Work on website content, blogs, emailers, and client communication.
• Build presentations, proposals, and investor-ready marketing collateral.
• Research market trends, consumer behaviour, and competitors.
• Coordinate with photographers, filmmakers, designers, editors, and external agencies to bring campaigns to life.
Who We're Looking For
• Strong understanding of branding and consumer psychology.
• Hands-on experience with Meta Ads and digital marketing.
• Excellent communication and copywriting skills.
• Aesthetic sense with attention to detail.
• Comfortable working with data, reports, and business numbers.
• Curious, proactive, and resourceful.
• Someone who takes ownership instead of waiting for instructions.
• Comfortable working in a fast-moving environment where priorities change.
You'll Enjoy This Role If
• You believe brands are built through consistency, not campaigns alone.
• You enjoy both creative thinking and analytical decision-making.
• You love finding new ways to grow a brand.
• You want your work to directly influence the future of a company.
• You're excited by building something that doesn't exist yet.
This isn't just another marketing role.
You'll help shape how Novella is seen, remembered, and talked about.
If building one of India's most admired luxury brands excites you, we'd love to hear from you.
Not a Wedding. A Novella.
Click on Apply to know more.