Website:
Job details:
Company Description
PBlue partners with emerging businesses, startups, and established enterprises to accelerate brand growth through strategic marketing, digital transformation, customer acquisition, and business intelligence. Our professionals work across multiple industries and brands, delivering measurable commercial outcomes.Operating worldwide as both an agency and a consultancy, Pblue™ connects brands with strategies and tools that drive meaningful impact in a rapidly changing, innovation-led economy. The team supports clients across more than 40 languages, partnering with founders, startups, investors, accelerators, incubators, inventors, and broader innovation ecosystems. Pblue™ digital is mission-driven to protect every founder before it is too late and to help brands plan for disruptive opportunities and sustainable growth.
Role Description
We are seeking a Brand Growth & Digital Marketing Manager to lead integrated marketing initiatives across multiple client brands and business verticals. This role is ideal for professionals who can combine strategic thinking, creative execution, lead generation, and performance marketing to build scalable growth engines. It is a full-time, Hybrid role based in Lucknow Uttar Pradesh. This role is responsible for developing and executing social media strategies that drive brand awareness, audience growth, and engagement across platforms. Day-to-day tasks include planning and publishing content, managing social media calendars, optimizing posts and campaigns, monitoring performance metrics, and refining strategies based on data insights. The role also involves collaborating with internal teams to align content and messaging with broader marketing and business objectives, responding to community interactions, and identifying trends and opportunities for digital growth. The Digital Growth & Social Media Lead will be expected to experiment with new formats, test growth tactics, and ensure that Pblue™’s digital presence reflects its mission and value to founders and investors.
Function: Brand Strategy | Digital Growth | Business Development
Qualifications
- Strong social media marketing and social media optimization (SMO) skills, with experience growing audiences and improving engagement across major platforms.
- Ability to develop and execute content strategy, including planning campaigns, defining objectives, and aligning social media with overall marketing goals.
- Excellent written communication and writing skills, with the ability to create clear, compelling, and brand-aligned content for diverse audiences.
- Demonstrated experience in digital analytics and performance tracking, using tools such as Meta Business Suite, LinkedIn analytics, or similar platforms.
- Proven ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams in a fast-paced environment.
- Prior experience in startups, innovation ecosystems, or B2B services is an advantage; familiarity with intellectual property or founder-focused products is a plus.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Comfort working on-site in Lucknow and engaging with clients or partners when required.
Key Responsibilities
- Manage digital marketing activities for multiple brands simultaneously.
- Develop brand positioning and go-to-market strategies.
- Create and manage monthly content calendars across LinkedIn, Instagram, Facebook, X, and YouTube.
- Generate qualified B2B and B2C business leads through digital campaigns.
- Execute paid advertising campaigns (Meta, Google, LinkedIn).
- Develop executive thought-leadership content for founders and leadership teams.
- Coordinate with designers, video editors, and content writers to deliver high-quality campaigns.
- Monitor campaign performance and optimize ROI.
- Support new product launches, franchise expansion campaigns, investor outreach, and corporate branding initiatives.
- Present growth reports and strategic recommendations to senior management.
- Stay updated with AI marketing tools and emerging digital trends.
Industries You'll Work Across
- Retail & Consumer Brands
- Technology & SaaS
- Healthcare
- Hospitality
- Laundry & Facility Services
- Financial & Compliance Advisory
- Real Estate
- Manufacturing
- Education
- D2C & E-commerce
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Revenue Contribution
- Campaign ROI
- Social Media Growth
- Engagement Rate
- Website Traffic
- Conversion Rate
- Brand Awareness
- Client Satisfaction
- Project Delivery Timelines
Application Process
If you are passionate about creating growth strategies, building powerful brands, and delivering measurable business impact across multiple industries, we encourage you to apply.
Selected candidates will undergo an assessment process, followed by business case discussions and leadership interviews.
Please review the Job Description before applying.
Registration for the assessment process is now open.
Apply: vittaragovernance@gmail.com
Only shortlisted candidates who meet the desired criteria will be invited to the next stage of evaluation.
- We look forward to welcoming professionals who aspire to build, lead, and transform businesses.
Click on Apply to know more.