BioFrost
Website:
biofrost.in
Job details:
Build the Brand. Create the Category. Drive the Growth.
Location: Chembur, Mumbai | Full-time | Work from Office
Experience: 7 to 12 years
Industry: Consumer Healthcare / OTC / Pharma / FMCG / Wellness / D2C
Reports To: Management
About Biofrost
We are an established pharmaceutical formulation manufacturer entering the Indian consumer market with our first own consumer brand. Biofrost is formulated and manufactured by us, a natural, odourless and non-greasy cooling pain-relief gel based on the principles of cold therapy.
India has a large pain-relief market, but awareness and adoption of cold therapy remains relatively low. We see a significant opportunity to build this category and establish Biofrost as a leading brand in India.
The Role
We are looking for an ambitious, entrepreneurial and highly result-oriented Brand Growth & Digital Lead to take ownership of Biofrost's growth. This is not a conventional digital marketing role.
We are looking for someone with strong 360° brand-growth expertise, covering:
Brand Strategy + Consumer Insight + Content + Creative + Performance + Influencers + E-commerce + Consumer Acquisition + Retention
The mandate is to build the brand, create category awareness, drive sales and build a high-performing in-house marketing team.
Key Responsibilities
360° Brand Growth
Develop and own Biofrost's brand and growth strategy. Define target consumers, positioning, communication and growth opportunities. Connect brand building with measurable business outcomes.
Category Creation
Build awareness and understanding of cold therapy among Indian consumers. Identify relevant segments, use cases and occasions. Develop education and communication that drives adoption.
Content & Creative
Build a powerful content engine across Instagram, YouTube and other relevant platforms. Develop high-impact Reels, short-form video, educational content, testimonials and creator-led content. Continuously test and optimise.
Performance & Digital Growth
Own performance marketing across Meta, Google, YouTube and other platforms. Drive customer acquisition, conversion and repeat purchase. Manage CAC, ROAS, conversion and digital revenue.
E-commerce & Quick Commerce
Drive growth across Amazon, Blinkit, Zepto, Swiggy Instamart, online pharmacies, marketplaces and D2C. Connect brand demand with product discovery and purchase.
Team Leadership & Transformation
Lead and evaluate the existing in-house marketing team. Set clear roles, KRAs, KPIs and accountability. Develop existing talent and recruit where required. Take decisive action where capabilities or performance do not meet expectations.
Professional & Influencer Advocacy
Build credible relationships with physiotherapists, sports and fitness professionals, healthcare voices and relevant creators. Develop advocacy programs that build trust and category credibility.
Immediate Mandate
We want someone who can move quickly and execute:
Understand quickly → Prioritise → Act → Measure → Learn → Scale.
The candidate will immediately assess the brand, team, current activities and growth opportunities, and start implementing what can drive results. We don't want someone who spends months preparing plans. We want someone who can build, test and grow.
The Ideal Candidate
7 to 12 years of relevant brand, digital or growth marketing experience. Proven 360° brand growth expertise across both content and performance. Experience building or scaling a consumer brand. Strong consumer understanding, creative thinking and commercial orientation. Experience managing and recruiting marketing teams. Entrepreneurial, hands-on and comfortable with ownership. Results-driven, not activity-driven.
Experience in Consumer Healthcare, OTC, Pharma, FMCG, Wellness, Sports/Fitness or D2C is preferred. Candidates from other industries welcome with a strong track record of building and scaling consumer brands.
How Success Is Measured
Brand Growth | Category Awareness | Consumer Acquisition | Sales Growth | E-commerce Growth | CAC | ROAS | Repeat Purchase | Team Performance
Followers and likes alone are not success. We measure outcomes, not activity.
Why Join Biofrost
This is an opportunity to build a consumer brand from an early stage, backed by an established pharmaceutical manufacturer. You'll create a new category, shape the marketing strategy from the ground up, build and lead the in-house team, work closely with management, and create the growth playbook for future consumer brands.
This is bigger than a job. It's an opportunity to build a business.
Can you make cold therapy mainstream in India and build Biofrost into the brand that leads it?
Don't just manage Biofrost. Build it.
Send your CV on recruitment@biofrost.in !!
Click on Apply to know more.