Website:
gremi.in
Job details:
Job Title: Brand Executive – Marketing & Outreach (Education)
Department: Marketing & Corporate Communications
Location: Ahmedabad
Reports To: Head – Marketing / Director – Strategy & Growth
Position Overview
The Brand Executive will be responsible for strengthening the university’s brand positioning, driving strategic marketing campaigns, and ensuring consistent institutional visibility across digital and on-ground platforms.
The role demands a marketing professional with strong execution capability across branding, campaign management, events, outreach, vendor coordination, and performance-driven digital initiatives.
The incumbent will play a key role in building brand credibility, enhancing admissions funnel quality, and positioning the university as a leader in real estate and built-environment education.
Key Responsibilities
1. Brand Strategy & Positioning
- Support implementation of brand strategy aligned with institutional vision.
- Ensure consistency in communication across digital, print, and on-ground materials.
- Maintain brand guidelines and visual identity standards.
2. Campaign Planning & Management
- Plan and execute integrated marketing campaigns (online & offline).
- Coordinate admission campaigns, awareness drives, and program launches.
- Monitor campaign performance and optimize for ROI and lead quality.
3. Digital & Performance Marketing
- Manage social media platforms (LinkedIn, Instagram, YouTube, etc.).
- Coordinate digital advertising campaigns (Google Ads, Meta Ads, etc.).
- Monitor performance marketing metrics (CPL, CPC, conversion rate).
- Work with agencies to optimize digital reach and engagement.
4. Event Planning & Outreach
- Organize seminars, webinars, education fairs, and institutional events.
- Coordinate outreach initiatives in collaboration with admissions team.
- Manage event logistics, branding collaterals, and lead capture processes.
5. Vendor & Agency Management
- Liaise with creative agencies, media partners, printers, and digital vendors.
- Negotiate contracts and ensure timely delivery of marketing assets.
- Monitor vendor performance and budget utilization.
6. Content & Communication
- Coordinate development of brochures, presentations, website content, and promotional materials.
- Ensure messaging aligns with institutional tone and target audience (students, promoters, industry leaders).
- Support PR and media engagement initiatives where required.
7. Reporting & Analytics
- Track marketing KPIs including lead generation, brand reach, and engagement.
- Prepare monthly performance reports.
- Provide insights to improve campaign effectiveness.
Key Skills & Competencies
- Strong understanding of branding and institutional positioning strategies.
- Campaign management expertise
- Knowledge of digital marketing and performance metrics
- Ability to develop social media strategies and coordinate engaging content.
- Capability to plan, coordinate, and execute events effectively, ensuring smooth delivery and impactful outcomes.
- Skilled in vendor consultation and stakeholder management
- Analytical mindset with a strong focus on ROI and measurable outcomes.
- Strong written and verbal communication skills
Qualification & Experience
A MBA degree in Marketing or a related field is required, along with 2–5 years of experience in branding and marketing, preferably in the higher education sector. Experience in managing digital campaigns and coordinating with agencies is essential, and exposure to professional or premium education brands will be an added advantage.
Key Performance Indicators (KPIs)
- Brand visibility and engagement metrics
- Campaign ROI and lead quality
- Social media growth and engagement rate
- Event lead generation outcomes
- Budget adherence and vendor efficiency
Click on Apply to know more.