Rasayanam
Website:
rasayanam.in
Job details:
Position Overview
- Position: Brand Designer
- Department: Design / Marketing
- Employment Type: Full-time | 5 days a week
- Experience Level: Senior (4+ years)
- Location: Gurugram, Haryana
Rasayanam Core Values
- Built Around the Customer: Our customers' needs guide everything we do, from ingredients to experiences.
- Do the Right Thing — Always: Ethics and honesty are non-negotiable.
- Act with Urgency, Build for Long Term: We move fast without compromising quality or sustainability.
- Own It. End to End: Ownership means delivering results with discipline and proactive communication.
- Win Together: We succeed as a team, supporting one another.
- Raise the Bar — Even When It’s Uncomfortable: Continuous improvement and high standards define us.
Job Summary
Rasayanam seeks a strategic, reliable Brand Designer with proven expertise in:
- Packaging design
- Catalog creation
- Social media creatives
- AI-powered design solutions
The ideal candidate will provide creative vision, technical excellence, and deliver high-impact designs under tight deadlines. Requires leadership across digital and print formats.
Key Responsibilities
Design Leadership & Strategy
- Develop and execute comprehensive design strategies for packaging, catalog, and social media projects.
- Lead design projects from concept to final production, ensuring brand consistency across all platforms.
- Create innovative packaging and catalog designs that enhance product appeal and market positioning.
- Design visually compelling social media creatives aligned with brand standards.
- Develop and implement AI-generated design tools, templates, and workflows to enhance productivity and creativity.
Technical Design Execution
- Produce print-ready files with accurate specifications and color profiles.
- Coordinate with printing vendors and ensure quality control throughout production.
- Ensure design output meets requirements for both digital (social media, web) and print applications.
- Manage multiple design projects simultaneously while meeting strict deadlines.
- Create detailed design guidelines and maintain brand asset libraries.
Cross-functional Collaboration
- Work closely with marketing, product, and sales teams to understand design requirements across all channels.
- Present design concepts and rationale to stakeholders and senior management.
- Provide design guidance and mentorship to junior team members.
- Collaborate with external agencies, freelancers, and AI technology partners when required.
Required Qualifications
Experience Requirements
- Minimum 3–4 years of professional design experience in an agency or in-house environment.
- Mandatory: Proven track record in packaging design (FMCG, retail, or consumer products).
- Mandatory: Experience in catalog design, print production, and digital/social media creative development.
- Hands-on experience with creative projects powered by AI tools (e.g., generative AI platforms for design).
- Strong portfolio demonstrating successful packaging launches, catalog campaigns, and digital/social media work.
Technical Skills
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Working knowledge of social media design formats, trends, and digital marketing principles.
- Exposure to AI design tools (e.g., Midjourney, Photoshop AI, RunwayML) – preferred.
- Strong understanding of print production processes, color management, and pre-press.
- Knowledge of packaging materials, printing techniques, and cost considerations.
- Experience with 3D rendering software (Cinema 4D, Blender) – preferred.
Design Expertise
- Strong typography, layout, and visual storytelling skills.
- Understanding of consumer psychology, market trends in packaging, and social media engagement.
- Experience developing brand guidelines and implementing across print and digital channels.
Essential Qualifications
- Bachelor's degree in Graphic Design, Visual Arts, or equivalent experience.
- Strong portfolio showcasing packaging, catalog, social media, and AI-generated design work.
- Excellent communication and presentation skills.
- Ability to work under pressure and manage multiple projects.
- Strongly resonates with Rasayanam Core Values.
- Immediate availability preferred
Preferred Qualifications
- Experience in Fitness & Wellness, D2C Product Brands.
- Knowledge of sustainable packaging trends and materials.
- Experience with web and mobile digital design.
- Project management experience.
- Client-facing experience in an agency environment.
What We Offer
- Competitive salary commensurate with experience.
- Performance-based bonuses.
- Professional development opportunities.
- Creative freedom and collaborative work environment.
- A highly motivated team driven uniformly by our core values.
Reporting Structure
- Reports to: Head of Marketing
- Team size: 5-7
Click on Apply to know more.