WellM
Website:
wellm.co
Job details:
Brand & Content Strategist
WellM • Brand, Content & AI-Augmented Storytelling
Location: Gurugram, India (Hybrid) | Experience: 2–4+ Years | Reports to: Marketing Head
About WellM
WellM is building the future infrastructure for modern wellness brands combining AI, storytelling, behavioral science, and human care into one scalable ecosystem.
From wellness institutes and transformation programs to global health experiences, we help brands create deeper engagement, measurable outcomes, and communities people genuinely want to belong to.
At the center of this ecosystem is Agent 007 our in-house AI-powered marketing engine that helps orchestrate content, publishing, campaigns, and growth across multiple brands at scale.
We’re now looking for a next-generation content and marketing operator who can help shape the voice, narrative, and growth of this ecosystem.
The Role
We’re looking for someone who can think like a strategist, write like a journalist, execute like a marketer, and collaborate with AI agents like a pro.
This is a high-ownership role for someone who wants to operate at the intersection of wellness, culture, AI, storytelling, and growth. You’ll work closely with leadership to shape content systems, campaigns, social presence, and brand narratives across WellM and partner brands.
What You’ll Own
Content & Brand Strategy
· Shape storytelling, messaging, editorial direction, and campaign strategy across WellM and partner brands
· Build content systems that feel premium, human, emotionally intelligent, and culturally relevant
· Develop editorial calendars and campaign roadmaps aligned to business goals
Campaigns & Growth
· Execute launches, workshops, activations, and integrated campaigns across organic and paid channels
· Translate storytelling into measurable engagement, leads, and conversion
· Support funnel thinking from awareness to community to conversion
AI-Augmented Marketing
· Collaborate with the AI/Tech team to shape and refine Agent 007
· Develop prompts, workflows, and human-in-the-loop systems for scalable content production
· Ensure all content meets strong editorial and brand standards
Social & Community
· Lead the social content engine across LinkedIn, Instagram, X, YouTube, and emerging platforms
· Own publishing calendars and maintain consistency across multiple brands and partner handles
· Help build communities that feel authentic, engaging, and high-value
Cross-Functional Leadership
· Act as the connective tissue between founders, content, design, growth, AI, and partner stakeholders
· Keep projects moving with speed, ownership, and zero dropped balls
· Coordinate workshop and event marketing from invitations to live amplification to post-event nurture
Performance & Insights
· Track performance across reach, engagement, MQLs, CAC, ROAS, and conversion metrics
· Translate insights into sharper creative, stronger campaigns, and smarter systems
What Success Looks Like in 12 Months
· WellM and partner brands develop a stronger and more recognizable voice across platforms
· Campaigns become faster, smarter, and more AI-augmented
· Social and content systems run with consistency and creative excellence
· Workshops, launches, and campaigns translate into measurable engagement and growth
· Agent 007 evolves through your inputs and becomes a category-defining marketing engine
· You become a trusted strategic partner across brand, content, and growth initiatives
What You Bring
· 2–4+ years in content strategy, marketing, editorial, or brand roles
· Strong writing and storytelling instincts with excellent command of English
· Hands-on experience executing campaigns end-to-end
· Fluency with AI tools such as GPT, Claude, Gemini, Notion AI, automation systems, or marketing workflows
· A portfolio that demonstrates strategic thinking, strong taste, and execution
· Ability to move fast while maintaining high quality
· Strong project management and communication skills
· Sharp editorial judgment
You’ll Thrive Here If You…
· Obsess over great storytelling and clean execution
· Are excited by the intersection of wellness, AI, culture, and human behavior
· Enjoy building systems not just posts
· Like operating with autonomy and ownership
· Can balance creativity with speed and performance
· Want to help build something category-defining from an early stage
Bonus Points
· Background in wellness, healthcare, behavioral science, or lifestyle brands
· Hands-on experience with Meta, Google, or LinkedIn Ads
· Experience building newsletters, communities, or owned media platforms
Why Join WellM
· Build at the frontier of wellness, AI, human transformation, and behavioral design
· Work directly with founders shaping global wellness brands and experiences
· Help define how humans and AI collaborate creatively in modern marketing
· Operate in a fast-moving, high-autonomy environment where ideas quickly become execution
· Be part of building Agent 007 — our proprietary AI-powered marketing ecosystem
· Opportunity to grow into larger brand, growth, or strategy leadership roles as the ecosystem expands
· Competitive compensation, performance upside, and ESOP opportunities for exceptional talent
We care deeply about taste, speed, ownership, emotional intelligence, and meaningful storytelling.
We believe the future of marketing belongs to people who can combine human insight with AI leverage.
How to Apply
Email shivi@wellm.co with the subject line:
Brand & Content Strategist — [Your Name]
Please include:
• Your CV or LinkedIn profile
• 2–3 campaigns, projects, or writing samples you’re proud of
• One AI workflow, prompt, or creative system you’d bring to WellM
Click on Apply to know more.