Tiber Taber
Website:
tibertaber.com
Job details:
Tiber Taber is a premium kidswear brand rooted in Indian craftsmanship, dressing children for life’s most special moments. As we grow, we want to evolve from being just seen to being felt—through stronger storytelling and deeper customer connection.
This is not a social media execution role.
We’re looking for someone who can shape our brand voice, storytelling, and campaigns across platforms.
KEY RESPONSIBILITIES
- Define and evolve brand voice (premium, playful, rooted)
- Conceptualise monthly campaigns (festive, wedding, everyday moments)
- Write compelling copies for: - Social media & reels, Performance ads (Meta/Google), Emailers & website - captions, hooks, story scripts, and Reel voiceovers
- Build and execute email marketing strategy — from onboarding flows to seasonal campaigns to post-purchase sequences.
- Lead creative direction with the designer (visual storytelling, layouts, mood)
- Build founder-led and community-driven content
- Own the monthly content calendar and write detailed creative briefs for the design team so no creative is ever made without a clear copy and concept direction.
- Track content performance metrics (reach, engagement rate, CTR, email open rates) and translate them into strategic decisions.
🧠 What We’re Looking For
- 3–6 years in D2C / fashion / lifestyle brands
- Strong copywriting + campaign thinking
- Ability to think in stories, not just posts
- Strong command of writing for different formats — long-form narrative, short punchy social copy, and performance-focused ad copy are three very different skills and you need all three
- Understanding of performance marketing hooks
- Knowhow of necessary tools for content creation.
- Good aesthetic sense
🚫 Not For You If
- You only manage calendars, trends and AI
- You rely on designers for ideas
- You’re not confident in writing
- Have never written performance ad copy or worked with a Meta/Google campaign
🌟 Why Join
- Shape the next phase of a 12-year-old premium kids wear brand
- Work closely with founders
- Build a story-led, emotionally resonant brand
💬 How to Apply
Share:
- Brands you admire for storytelling (with reasons)
- 2–3 sample ideas/copies for Tiber Taber
- Your portfolio/work
Mail this to us at mail@tibertaber.com
Click on Apply to know more.