Miduty
Website:
miduty.in
Job details:
About Miduty
We help people restore their health, confidence, energy and identity through science-backed supplements, education and community.
Our mission is not just to sell products—we educate women so they can make informed health decisions.
Role Overview
We are looking for someone who can transform complex science into simple, beautiful, high-converting communication.
This person will become the bridge between our R&D, Product, Founder, Brand, Design and Performance Marketing teams.
Every ingredient, every formulation, every clinical study and every product launch should become compelling stories, campaigns and creative assets that educate, inspire and convert.
This is not a content-writing role.
This is a product storytelling role.
Key Responsibilities
1. Product Understanding
- Read formulation sheets and technical documents.
- Understand ingredients, mechanisms of action and clinical research.
- Work closely with the R&D and Product Innovation teams.
- Translate science into customer-friendly language.
2. Brand Storytelling
Own the messaging for every product.
Develop:
- Product narratives
- Brand messaging
- Consumer benefit hierarchy
- Claims
- Positioning
- Launch stories
3. Creative Strategy
Develop concepts for:
- Static creatives
- Carousels
- Motion videos
- Meta ads
- UGC campaigns
- Founder-led content
- YouTube videos
- Landing pages
- WhatsApp campaigns
- Email journeys
4. Campaign Development
Own communication for every launch.
Example:
Morning Energy
Deliver:
- Launch strategy
- Campaign theme
- Creative hooks
- Product story
- Founder talking points
- UGC scripts
- Performance creatives
- Email sequence
- WhatsApp sequence
5. Consumer Insights
Continuously study:
- Customer reviews
- Amazon reviews
- Reddit
- YouTube comments
- Community conversations
- Support tickets
Identify:
- Pain points
- Objections
- Language customers naturally use
6. Performance Optimisation
Work with the Growth Team to analyse:
- CTR
- Hook rate
- Thumb-stop rate
- Watch time
- ROAS
- Conversion
Improve creatives based on data.
7. Cross-functional Collaboration
Work closely with:
- Founder
- Product Innovation
- R&D
- Design
- Video Production
- Performance Marketing
- Community Team
What We're Looking For
- 4–8 years experience in D2C Brand Strategy, Product Marketing or Creative Strategy.
- Excellent copywriting and storytelling skills.
- Ability to simplify scientific concepts.
- Strong understanding of consumer psychology.
- Experience creating high-converting campaigns.
- Strong visual thinking.
- Comfortable working with AI tools.
Click on Apply to know more.