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About the Brand
MENVEDA is an emerging Indian men’s grooming brand. Our mission is to redefine self-care for Indian men through effective, transparent, and thoughtful formulations.
We are currently looking for someone who can help shape the voice, positioning, and storytelling of the brand across digital platforms.
This role is ideal for someone who enjoys thinking deeply about brands , not just posting content.
Role: Brand & Content Strategist
You will work closely with the founder to help shape how MENVEDA is perceived online.
Your responsibilities may include:
• Developing clear brand positioning and messaging
• Creating content directions and storytelling frameworks
• Ideating Instagram / social campaigns that build brand recall
• Helping translate product benefits into compelling narratives
• Supporting content strategy that balances brand building + conversions
Who This Is For
This role is for someone who:
• Thinks like a brand builder, not just a content poster
• Understands D2C brands and consumer psychology
• Enjoys turning product benefits into stories
• Has strong taste in aesthetics, messaging, and brand voice
• Is curious about men’s grooming, skincare, or wellness
Who This Is NOT For
This role may not be a fit if you:
• Only focus on posting calendars or generic social media management
• Work purely with templates or AI-generated content
• Prefer execution without strategic thinking
Application Task
To apply, please share a short response to the following:
1. How would you position MENVEDA differently from other men’s grooming brands in India?
2. Suggest one Instagram content idea or campaign that could help communicate this positioning.
Keep it concise (1–2 pages or a few slides).
Working Style
• Remote / freelance
• Flexible collaboration with the founder
• Opportunity to help shape a brand at an early stage
If this excites you, send your application to:
care@themenveda.com
Click on Apply to know more.