Brand & Content Strategist

Aman Sat a Kachroo Trust

Website: handknitindia.com
Job details:

About HandKnit India

HandKnit India is a brand built on craftsmanship, storytelling, and modern Indian design. We aim to bring handcrafted products and their stories to a wider audience through strong branding and meaningful content.

Alongside brand building, we are also growing as a D2C e-commerce platform for hand-knit products, making it essential to connect storytelling with seamless product discovery and sales.

Role Overview

We are looking for a Brand & Content Strategist who can take ownership of the brand’s voice, positioning, and content across platforms.

This role requires a balance of strategic thinking and hands-on execution, especially in video-first content formats, along with an understanding of how content translates into e-commerce visibility and conversions.

Key Responsibilities

Brand Building

•⁠ ⁠Define and maintain a consistent brand voice

•⁠ ⁠Translate brand values into clear and engaging communication

•⁠ ⁠Strengthen brand recall through storytelling

Content Strategy and Creation

•⁠ ⁠Plan and execute short-form video content (Reels, Shorts)

•⁠ ⁠Be comfortable appearing on camera when required

•⁠ ⁠Create content around product storytelling, behind-the-scenes, and brand narratives

•⁠ ⁠Stay updated with trends and adapt them for the brand

Marketing Execution

•⁠ ⁠Plan and execute campaigns, product launches, and collaborations

•⁠ ⁠Work with influencers and creators

•⁠ ⁠Drive organic growth through content-led strategies

E-commerce Management

•⁠ ⁠Manage and update the e-commerce store (product listings, descriptions, visuals)

•⁠ ⁠Ensure all products are presented with strong storytelling and clear positioning

•⁠ ⁠Optimize product pages for visibility and conversions

•⁠ ⁠Work closely with content and marketing to align campaigns with product sales

•⁠ ⁠Track basic performance metrics (product visibility, engagement, conversions)

Creative Direction

•⁠ ⁠Ideate content series and themes

•⁠ ⁠Maintain visual and narrative consistency

•⁠ ⁠Coordinate with internal teams for execution

Requirements

•⁠ ⁠1–3 years of experience in content, branding, social media, or e-commerce

•⁠ ⁠Strong understanding of short-form content platforms

•⁠ ⁠Comfortable with on-camera presence

•⁠ ⁠Strong storytelling and communication skills

•⁠ ⁠Ability to take ownership and work in a fast-paced environment

Preferred

•⁠ ⁠Experience in D2C, fashion, lifestyle, or e-commerce brands

•⁠ ⁠Hands-on experience managing Shopify, - WooCommerce, or similar platforms

•⁠ ⁠Basic understanding of product listings, SEO, and conversion optimization

•⁠ ⁠Basic understanding of video editing or content production

•⁠ ⁠Personal content portfolio or active social presence

Application Process

Please share: Resume and 3–5 content samples (videos or reels created or featured in)

Why Join Us

•⁠ ⁠Opportunity to build a brand from an early stage

•⁠ ⁠High ownership and creative freedom

•⁠ ⁠Direct exposure to brand-building, content, and e-commerce growth

Location: Gurugram

Type: Full-time | Monday to Saturday

Salary: ₹30,000 – ₹40,000 per month (₹3.6 – ₹4.8 LPA) + performance incentives

Click on Apply to know more.