Glasafe
Website:
glasafe.com
Job details:
About Glasafe
Glasafe is one of India's fastest-growing D2C brands in the premium borosilicate glassware category. Every month, thousands of customers choose Glasafe for products that make healthy living simple—from bottles and lunch boxes to kitchen storage and drinkware.
We're building a content-first brand where storytelling drives both brand love and business growth. If you believe great content can influence buying decisions, build communities, and create memorable brands, we'd love to meet you.
The Role
We're looking for a Brand Content Lead who can own our content vision from idea to execution.
This is not a traditional Social Media Manager role. You'll be the creative force behind our content ecosystem—developing original concepts, building recurring content series, leading creative discussions, and transforming everyday products into stories people want to watch and share.
You'll work closely with our performance marketer, scriptwriters, influencer team, designers, editors, and founders to create content that grows both our brand and our business.
If you're obsessed with storytelling, understand consumer psychology, and know how to create scroll-stopping content, this role is for you.
Performance Content- Develop concepts for performance marketing creatives.
- Work closely with the performance marketing team to improve CTR, watch time, and ROAS.
- Study winning ads across industries and adapt insights for Glasafe.
- Continuously test new creative formats and messaging.
Creative Strategy- Develop content strategy aligned with brand and business goals.
- Build high-performing creative concepts for Meta, Instagram, and other digital platforms.
- Create new content angles, hooks, and storytelling frameworks.
- Translate business objectives into compelling content campaigns.
Storytelling & Content Ideation- Generate fresh content ideas every week.
- Build recurring content IPs and branded series.
- Create emotionally engaging narratives around everyday products.
- Lead brainstorming sessions with the creative team.
Social Media Leadership- Own Glasafe's Instagram and other social channels.
- Drive organic growth through Reels, Stories, Carousels, and community-first content.
- Ensure consistency in brand voice and visual identity.
Team Leadership- Lead and mentor our content team.
- Review scripts and creative output before production.
- Coordinate with scriptwriters, editors, designers, influencer marketing, and founders.
- Maintain high creative standards across all content.
Analytics & Optimization- Track content performance.
- Analyse engagement, retention, shares, saves, CTR, CPA, and ROAS.
- Use data to refine future content strategies.
We're Looking For Someone Who
- Is a natural storyteller.
- Thinks in ideas before executions.
- Understands why people stop scrolling.
- Has strong consumer psychology and marketing instincts.
- Can build content that people remember.
- Can lead creative discussions with confidence.
- Is proactive and constantly brings new ideas to the table.
- Thrives in a fast-paced startup environment.
- Takes ownership instead of waiting for instructions.
Preferred Experience
- 3–5 years in D2C BRANDS SPECIFIACLLY
- Experience working with consumer brands, startups, agencies, or creator-led businesses.
- Strong understanding of Instagram, Meta Ads, YouTube Shorts, and short-form video content.
- Experience directing shoots or collaborating with creators is a strong advantage.
Within your first 6 months, you'll be expected to:
- Build a scalable content strategy.
- Launch multiple recurring content IPs.
- Increase organic engagement across social platforms.
- Improve the quality and volume of performance marketing creatives.
- Lead a high-performing creative team.
- Create content that directly contributes to business growth.
WHY JOIN GLASAFE?
- Opportunity to shape one of India's fastest-growing D2C brands.
- High ownership and creative freedom.
- Work directly with the founders.
- Build a content engine that reaches millions of consumers.
- Fast-paced environment where ideas move quickly from concept to execution.
- Competitive salary with performance-based incentives.
Ready to Build a Brand People Remember?
If you're passionate about storytelling, love creating content that performs, and want to lead the creative direction of a growing consumer brand, we'd love to hear from you.
Click on Apply to know more.