Website:
fitspire.online
Job details:
Role Description The Brand Content Creator – D2C/FMCG is a full-time, on-site role based in Delhi. This role involves developing engaging brand content across digital channels, including social media, websites, email campaigns, and e-commerce platforms for D2C and FMCG audiences. The Brand Content Creator will collaborate with marketing, design, and product teams to craft consistent brand narratives, create campaign-specific content, and optimize messaging for customer acquisition and retention. Daily responsibilities include planning content calendars, writing and editing copy, creating scripts and storyboards for multimedia content, and monitoring content performance to refine future initiatives. The role also includes staying updated on market trends in health and wellness and ensuring content aligns with Fitspire’s brand values and product positioning.
Qualifications
- Strong skills in brand storytelling, copywriting, and creative concept development for D2C/FMCG audiences.
- Experience creating content for digital channels, including social media, websites, email marketing, and e-commerce platforms.
- Ability to plan and manage content calendars, campaigns, and product launch communication.
- Familiarity with basic design principles and collaboration with designers, videographers, and other creative partners.
- Understanding of digital marketing fundamentals, including audience segmentation, engagement metrics, and content optimization.
- Excellent written and verbal communication skills in English; strong attention to detail and editing abilities.
- Comfort working on-site in a fast-paced environment, with the ability to coordinate across marketing and product teams.
- Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related field; prior experience in health, wellness, or FMCG is an advantage.
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