Brand Associate

Imarticus Learning

Website: imarticus.org
Job details:

SOCIAL MEDIA Lead

Experience: 4–5 Years | Full-Time

ABOUT IMARTICUS LEARNING

Imarticus Learning is India's foremost professional education company. It is dedicated to bridging the skill gap through high-quality, industry-relevant education, specialised training, career assistance, and mentorship from industry professionals. Founded in 2012 by Nikhil Barshikar and Sonya Hooja, the company aims to upskill professionals to fulfil various industries' current and upcoming job market demands. The company offers programmes that prepare learners for successful careers in finance, data science, analytics, technology, marketing, and management.

The Mumbai-headquartered company is India's first and only approved preparation partner for five global accounting and finance certifications: CMA, CFA, ACCA, CPA, and FRM. Since its inception, the company has impacted over one million careers, placing 75,000+ learners in top MNCs through its association with 3,500+ global hiring partners.

With 20+ offices and training centres across India and a team of 1,000+ skilled professionals, Imarticus Learning continues to drive growth and innovation in the education sector. It has collaborated with 25+ premier institutes and industry leaders, including IIMs, IITs, ISB, XLRI, London Business School, Oxford, PwC, and KPMG.

ABOUT THE ROLE

We're looking for a Social Media Lead who understands that social isn't just a broadcast channel, it's where brand perception is built, audiences are earned, and business outcomes are driven, one piece of content at a time.

At 4–5 years in, you've moved well beyond scheduling posts and replying to comments. You think in strategies, not just content calendars. You understand why certain content performs, and other content doesn't, and you use that understanding to make deliberate decisions about formats, messaging, timing, and platform behaviour. You've grown accounts, built engaged communities, and worked with creative teams to produce content that actually moves people.

You'll own Imarticus Learning's presence across Instagram, YouTube, Facebook, and LinkedIn, four platforms with four distinct audiences and four very different expectations. You'll lead a small team of content writers, video editors, and interns, setting the creative direction and holding the standard while managing timelines, output quality, and team growth.

This is a role for someone who can pull insights from a dashboard and translate them into a plan, and who takes genuine pride in building something that performs.

WHAT YOU'LL DO

Social Media Strategy & Channel Ownership

•   Own the end-to-end social media strategy across Instagram, YouTube, Facebook, and LinkedIn, setting channel-specific objectives, content direction, and growth targets aligned to broader marketing and business goals.

•   Develop and maintain a monthly content calendar that reflects platform nuances, audience behaviour, campaign priorities, and key dates, ensuring no channel is an afterthought.

•   Define the tone, voice, and visual identity standards for each platform in collaboration with the brand team, and hold the team accountable for consistently meeting those standards.

•   Stay ahead of platform algorithm updates, format changes, and emerging trends — proactively adapting the strategy to maintain reach, relevance, and performance.

Content Planning & Creative Leadership

•   Lead the creative ideation process — generating content concepts, campaign themes, series formats, and platform-native ideas that are built to engage, not just inform.

•   Write and review briefs for content writers, video editors, and designers, ensuring the team has everything they need to produce work that is accurate, on-brand, and purpose-driven.

•   Review all content before it goes live — across captions, scripts, carousels, thumbnails, and video edits, and maintain a quality bar that doesn't slip under deadline pressure.

•   Ensure content is tailored to each platform's format and audience expectations: what works on LinkedIn won't work on Instagram Reels, and this role understands why.

Team Leadership & Management

•   Lead, mentor, and manage a team of 3–4 people, including content writers, video editors, and interns, providing clear direction, structured feedback, and genuine investment in their growth.

•   Set clear expectations, deadlines, and accountability structures so the team operates with urgency and ownership, not just compliance.

•   Identify skill gaps within the team and proactively address them through feedback, training, process changes, or resource allocation.

•   Foster a team culture where ideas are welcomed, standards are non-negotiable, and learning from what doesn't work is as important as celebrating what does.

Community Management & Audience Engagement

•   Own the community management strategy, ensuring comments, DMs, and mentions across all platforms are responded to in a timely, brand-consistent, and genuinely helpful manner.

•   Build and nurture an active, engaged community around Imarticus's social channels, not just an audience that watches, but one that interacts, shares, and advocates.

•   Identify high-value community interactions and opportunities for deeper engagement: polls, AMAs, community challenges, or reactive content that deepens the brand-audience relationship.

•   Monitor brand sentiment across platforms and flag patterns, concerns, or opportunities to the Marketing Head with clarity and context.

Influencer & Creator Collaborations

•   Identify, evaluate, and build relationships with influencers, content creators, and subject matter experts whose audiences align with Imarticus's target learner profiles.

•   Manage end-to-end influencer collaborations, from outreach and briefing through to content review, approval, and performance tracking.

•   Ensure all collaborations are well-briefed, brand-safe, and aligned to campaign objectives, not just reach plays, but purposeful partnerships that reinforce credibility and drive action.

•   Track and report on influencer campaign performance and feed those learnings back into future collaboration strategy.

Analytics, Reporting & Growth Accountability

•   Own the analytics function for social, tracking performance across all channels on a weekly and monthly basis and presenting clear, actionable reports to the Marketing Head.

•   Define and monitor KPIs, including follower and subscriber growth, engagement rate, video views and watch time, reach, lead generation, and conversion metrics attributable to social channels.

•   Use data to make confident, creative decisions — understanding what the numbers are telling you, not just reporting them.

•   Conduct regular platform audits and competitor analyses to benchmark performance and identify strategic opportunities for improvement.

WHAT WE'RE LOOKING FOR

•   4–5 years of hands-on social media management experience, with demonstrable ownership of strategy, content, and growth across multiple platforms.

•   A strong portfolio or track record showing meaningful platform growth, high-performing content, and evidence of strategic thinking.

•   Proven experience managing or mentoring a small team, with the ability to set direction, give clear feedback, and bring out the best in the people around you.

•   Deep, practical understanding of Instagram, YouTube, Facebook, and LinkedIn, their algorithms, formats, audience behaviours, and content best practices.

•   Proficiency with key tools: Meta Business Suite, Hootsuite or Sprout Social, Google Analytics, YouTube Studio, Canva, and CapCut or Premiere Pro.

•   Sharp analytical thinking, you're comfortable in a dashboard, know what metrics matter, and can translate data into clear, creative, or strategic recommendations.

•   Strong written communication skills with an excellent command of British English, you can write a compelling caption and a polished strategy document with equal confidence.

•   Experience managing influencer and creator partnerships from identification through to performance review.

•   The ability to manage multiple workstreams simultaneously without losing quality, urgency, or attention to detail.

NICE TO HAVE

•   Experience in edtech, education, finance, or career-focused content, you already understand the audience, their aspirations, and their anxieties.

•   Exposure to performance or paid social, or familiarity with how organic and paid social strategy work together.

•   An active interest in the creator economy, you follow what's working, you understand why, and you bring that thinking into your work.

•   Experience building social media playbooks, brand guidelines, or channel strategy documentation.

WHO YOU ARE

You're someone who takes social media seriously, not as a tick-box function, but as one of the most direct lines between a brand and its audience. You understand that every post, comment, and video is a micro-interaction that either builds or erodes something, and you approach the work with that level of care.

You lead without waiting to be told. You bring your team a clear brief, honest feedback, and enough context to do their best work. You're not above getting into the details, reviewing a caption, recutting a thumbnail brief, or rewriting a hook because you know the details are where the difference is made.

You don't need to be managed closely. You set your own bar, you own your results, and when something doesn't work, you want to understand why. You're curious, consistent, and genuinely invested in building something that performs.

• If that sounds like you, we'd love to hear from you.

Click on Apply to know more.