Cappella Sports Private Limited
Website:
cappellasports.com
Job details:
About the RoleWe are looking for an energetic and passionate Brand Associate to strengthen our brand presence within the badminton community. The ideal candidate will work closely with coaches, academies, retailers, and tournament organizers to drive product adoption, execute branding initiatives, and support marketing activities across South India.
This role requires excellent communication, relationship-building skills, and a willingness to travel for tournaments and events.
Key Responsibilities1. Sales & Relationship Management- Drive shuttlecock sales by building strong relationships with badminton coaches, academies, and training centers.
- Identify and onboard potential academies and partners to expand the brand's network.
- Maintain regular engagement with existing customers to strengthen long-term relationships.
- Support achievement of monthly and quarterly sales targets.
2. Product Sampling & Market Feedback- Coordinate product sample distribution for new product launches.
- Collect structured feedback from coaches, players, and academies.
- Share market insights and customer feedback with the product and marketing teams to support product improvements.
3. Vendor Management- Coordinate with vendors for production and execution of branding materials.
- Ensure timely delivery while maintaining quality standards.
- Track branding inventory and coordinate replenishment when required.
4. Retail Branding- Plan and execute branding activities across sports retail outlets.
- Ensure proper installation and maintenance of branding elements.
- Conduct regular retail visits to monitor brand visibility and merchandising standards.
5. Academy Branding- Execute branding initiatives across badminton academies.
- Develop partnerships to increase brand presence within training centers.
- Ensure branding assets are properly displayed and maintained.
6. Events, Tournaments & Workshops- Assist in planning and executing tournaments, workshops, coaching camps, and promotional events.
- Coordinate logistics, branding materials, product displays, and event setup.
- Support on-ground event execution to ensure smooth operations.
7. Tournament Visits- Represent the brand at state-level badminton tournaments.
- Build relationships with players, coaches, officials, and tournament organizers.
- Promote products and enhance brand visibility during events.
- Gather market intelligence and identify sponsorship opportunities.
Required Skills & Qualifications- Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field.
- 1–3 years of experience in marketing, sales, events, or brand management (sports industry preferred).
- Excellent communication and interpersonal skills.
- Strong organizational and coordination abilities.
- Ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and Google Workspace.
- Passion for badminton or sports marketing is highly desirable.
- Willingness to travel extensively for tournaments, academy visits, and retail activations.
Key Competencies- Relationship Building
- Sales Orientation
- Event Coordination
- Vendor Management
- Brand Execution
- Problem Solving
- Time Management
- Attention to Detail
- Self-Motivation
Click on Apply to know more.