Website:
s34.in
Job details:
Pilates is for everyone.
We built studio34 on that. It's not a trend to us; it's functional movement that actually changes how you move through your life, not just another thing to post about. Not for one body type, one age, one Instagram aesthetic. Everyone.
We went big blue and orange to say that loud. Now we need someone in-house who can keep saying it.
Looking for: Brand & Marketing Lead, 2-3 years of experience. Hybrid, 3 days in-studio at Koramangala. Compensation: in line with the current market, competitive.
This is not a content calendar job. You will own brand voice, creative direction, and marketing strategy for a growing reformer pilates studio that refuses to sound like everyone else.
What you'll actually do:
- Own our brand voice across every touchpoint, not just Instagram captions
- Build campaigns that make gym-avoiders walk in, not just people who already know what a reformer is
- Push creative that has a point of view, not another matcha-and-mirror-selfie moodboard
- Work directly with founders on positioning, pricing communication, and growth, not just posting schedules
- Know when a trend is worth chasing and when it's just noise
What we're not looking for:
- Someone who thinks Gen Z marketing means pastel fonts and "bestie" in every caption
- Someone who needs six approval rounds to post a reel
- Someone whose biggest idea this year was a collab with a matcha brand
What we are looking for:
- Someone who can write a hook that stops a scroll without needing stock trends to do it
- Someone whose opinionated about brand, and can defend that opinion in a room
- Someone who gets that fitness marketing takes more than a good soundtrack
- Someone who doesn't let fitness be defined by weight loss in this era of Ozempic
If you've built a brand voice from scratch, or fixed one that had gone bland, we want to hear about it.
Send your resume and portfolio to info@s34.in with the subject line "Pilates Is For Everyone."
Click on Apply to know more.