Solaire
Website:
solairefuture.com
Job details:
What This Opportunity Is
You will own brand strategy, digital marketing, sales enablement, competitive intelligence, and agency management , with accountability for outcomes, not just activity.
This is not a campaign manager role elevated by a better title. It demands someone who understands how brand investment connects to distributor behaviour, how category awareness creates pull-through demand, and how to respond to a competitor's move before it becomes a problem.
You'll work directly with the CEO, the sales leadership team, and the external agency. You're expected to have a clear point of view on the business , and bring it to the table without being asked.
03 CORE RESPONSIBILITIES
What You'll Own
Brand Direction & Business Alignment
- Define and maintain a consistent, compelling brand voice across every touchpoint , paid, organic, social, website, PR, trade, and distributor communications
- Translate Solaire's positioning , 'The Power Is In Your Hands' , into stories that work simultaneously for distributors, EPCs, and end-consumers
- Ensure every brand initiative carries a clear business rationale , awareness and channel confidence are both goals; vanity metrics are not
- Build a content and campaign calendar aligned to solar seasonality, state-level policy moments, product launches, and the national expansion roadmap
- Surface risks, opportunities, and ideas proactively , before they're raised from above
Sales Team Support & Enablement
- Build and maintain sales enablement materials the regional teams actually use , territory-specific toolkits, competitive counters, warranty narratives, ROI calculators, and product comparison sheets
- Work closely with Sales Managers across North, West, and South to understand what's blocking deals and translate that into sharper content, collateral, or campaign angles
- Coordinate with the sales leadership on distributor onboarding communications, WhatsApp sequences, and follow-up cadences , ensuring the marketing infrastructure supports the sales motion, not the other way around
- Flag distributor and EPC sentiment issues before they surface as sales problems , build the feedback loop between ground-level sales intelligence and marketing response
- Align campaign timing with the sales calendar , peak season activations, distributor incentive periods, trade events, and regional launch moments
Distributor & Channel Marketing
- Build the B2B brand , Solaire's reputation among distributors and EPC contractors is the primary growth lever; every brand investment must strengthen channel confidence
- Develop distributor onboarding materials, sales kits, and ROI tools that make it easier for channel partners to sell
- Plan and coordinate trade show presence and state-level distributor events , from brief to execution to post-event analysis with measurable outcomes
Website Ownership & Digital Experience
- Own solairefuture.com as a living brand and conversion asset , lead capture, product education, ROI calculators, and distributor acquisition all depend on it working
- Coordinate all website updates with the development and agency partners , landing pages, state-specific content, campaign pages, product launches , on time and on brief
- Conduct regular website audits , outdated content, broken journeys, slow pages, UX gaps , and resolve before they affect lead quality
- Benchmark Solaire's digital presence against Luminous, Havells, Growatt, and Solis , bring specific, actionable observations to the team every month
Category & Competitive Intelligence
- Maintain an active, current pulse on India's solar market , residential, C&I, utility, and storage segments , what's selling, what's shifting, how policy is moving
- Track competitors systematically and continuously , not just when asked
- Share a structured Weekly Competitive Snapshot every Monday: new campaigns, pricing moves, distributor activations, digital activity, and what Solaire should do next
- Monitor PM Surya Ghar developments, MNRE policy shifts, and state DISCOM changes , and translate them into campaign or content opportunities
Digital Growth & Performance
- Drive inbound lead volume and quality from digital channels , with clear milestones tied to the national expansion plan
- Partner with the agency on paid media across Meta, Google, and LinkedIn , sharp eye on CPL and channel attribution
- Build organic search and AI search visibility (GEO/AEO) as long-term brand equity levers
- Own Zoho CRM integration and WhatsApp Business infrastructure , lead flow, follow-up cadence, and distributor communication sequences
- Review campaign data and CRM performance weekly , act on what you find, don't just file it
Agency & Partner Management
- Serve as the primary brand-side interface with the agency on retainer , weekly reviews, campaign direction, creative approvals, and strategic alignment
- Manage PR relationships with solar and renewable energy publications , run the media outreach calendar and hold coverage targets
- Hold partners to agreed outcomes with data and clarity , build relationships strong enough that they bring their best work, not their standard output
Team Building & Leadership
- Start lean; build thoughtfully , recruit and manage an in-house team spanning social, content, design coordination, and execution support over time
- Keep the agency, the sales team, and the CEO aligned , decisions documented, follow-ups closed, no one working off different information
- Build a team that runs well even when you're not in the room
04 REQUIREMENTS
What You Bring
Business Acumen
, Thinks in terms of business outcomes, not marketing outputs
, Understands how brand investment connects to distributor behaviour and revenue
, Can hold a strategic conversation with founders and brief a creative director on the same day
, Asks what the business needs next , doesn't wait to be briefed
Experience
, 3–5 years in brand management, growth, or digital marketing
, B2B, energy, consumer durables, or building materials preferred
, Track record managing agency relationships with structure
, Experience with channel marketing or distributor communications a strong plus
Digital & AI Fluency
, Uses AI tools , Claude, Perplexity, ChatGPT , as genuine work accelerators, every day
, Understands GEO/AEO as an emerging brand visibility lever
, Comfortable with Meta Ads Manager, Google Ads, and analytics platforms
, Stays current on what's changing and translates awareness into action
Organisation & Discipline
, Runs a structured operation , labelled folders, live trackers, consistent formats
, Operates on cadence: weekly check-ins, monthly reviews, quarterly planning
, Maintains a clear view of what's done, in progress, and pending at all times
, Closes loops; doesn't leave threads hanging
Communication & Craft
, Brief-writing sharp enough that the first output is usually close to right
, Can present a performance review to the CEO and write a distributor script in the same morning
, Clear, direct communication up, down, and across , especially with a sales team under pressure
Category Intelligence
, Follows the India solar market actively , policy, pricing, competition, consumer behaviour
, Forms actionable opinions, not just summaries of what competitors did
, Comfortable reading MNRE data, SERC tariff orders, and IEEFA reports , and turning them into content or campaign angles
Mindset & Long-Term Commitment
You take ownership. When something is yours, it gets done properly. You're optimistic about what's possible and honest about where things stand , no spin, no delays in flagging problems early.
India's residential solar market is growing fast and the competitive field is not yet settled. Solaire is actively building across states. You want to be the person who built the brand during the years that mattered.
05 OPERATING STANDARDS
Weekly Cadence & Reporting Rhythm
DELIVERABLE
FREQUENCY
WHAT IT COVERS
Competitive Snapshot
Every Monday
What competitors did, what policy moved, what Solaire should do next
Performance Report
Weekly
Channel metrics, CPL, CRM pipeline, lead-to-enquiry conversion, spend vs. target
Sales Enablement Update
Weekly
New collateral delivered, sales team feedback, deal-stage blockers flagged
Website Update Log
Weekly
What's live, what's in progress, what's scheduled , no surprises
Agency Review
Weekly
Fixed agenda, documented outcomes, open action items with owners and dates
Campaign Post-Analysis
Per Campaign
Brief recap, results vs. target, learnings, what changes next time
Website Audit
Monthly
UX gaps, outdated content, competitor benchmark, specific recommendations
Leadership Deck
Monthly
Data-led, CEO-ready , no last-minute scramble required
Competitor Deep Dive
Monthly
Category shifts, brand strategies, digital and PR observations across all major players
Quarterly Business Review
Quarterly
KPI progress, next quarter plan, team and partner assessment
06 PERFORMANCE OUTCOMES
KPIs , What This Role Must Drive
These are not personal scorecards , they are the business outcomes this role is accountable for orchestrating.
OUTCOME TO DRIVE
CURRENT STATE
TARGET
Inbound Lead Volume (Digital)
Baseline establishing
3× growth in qualified leads by Q3
Distributor Onboarding Rate (New States)
In progress
Active distributors in all 4 priority states by Q2
Website Conversion Rate
Below benchmark
2× improvement within 6 months
Organic Sessions (solairefuture.com)
Baseline establishing
200K+ monthly sessions by FY27 end
Sales Enablement Collateral
Not tracked
Quarterly toolkit refresh, 100% sales team adoption
PR Coverage
07 ACCOUNTABILITY FRAMEWORK
Key Result Areas
01 Revenue Pipeline
Digital and channel investments translate into measurable distributor enquiries, lead pipeline, and regional sales momentum.
02 Sales Enablement
The sales team always has the material they need , sharp, current, territory-specific. No team goes to a distributor meeting under-equipped.
3 Brand Consistency
One unified brand expression across every channel, partner, and format. What's live always reflects who Solaire is.
Click on Apply to know more.