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Branch Promoter Trainer (BPT) – Key Responsibilities
Training & Capability Building
- Improve promoter grading through continuous training and coaching.
- Ensure 100% training coverage for all new hire promoters.
- Conduct training on priority and attention products.
- Deliver regular On-the-Job Training (OJT) and sales skill development sessions.
Business Growth
- Drive overall YOY sellout growth in the assigned territory.
- Achieve AMC targets as per business objectives.
- Improve premium product sales, especially OLED TVs and SBS Refrigerators.
- Reduce Zero OLED and Zero SBS sellout stores.
AMC Performance
- Reduce Zero AMC promoters through regular coaching and follow-up.
- Increase the number of promoters achieving more than 3 AMC sales.
- Improve AMC Invoice Attachment Ratio in Brand Shops (BS) and Multi Brand Outlets (MBO).
- Drive AMC as a key performance focus across all promoters.
Sales Excellence
- Develop effective sales talks for key products and campaigns.
- Create and implement Best Practices to improve sellout and customer conversion.
- Benchmark successful Best Practices and replicate them across the assigned territory.
Market Intelligence
- Conduct regular market sensing to identify customer trends, competitor activities, and business opportunities.
- Develop counter sales talks to effectively handle competitor objections.
- Share actionable market insights and recommendations to improve business performance.
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