Lifecycle Marketing Manager - Acquisition

Come do the best work of your life at Boulevard.

As a Lifecycle Marketing Manager focused on adoption and expansion, you’ll help our customers go beyond onboarding to unlock the full value of Boulevard. This role is all about deepening engagement with our platform, increasing feature usage, and collaborating with Product Marketing and Customer Success to surface high-intent signals, identify opportunities to drive revenue growth, and highlight enhancements that make the product experience even better.

You’ll be a strategic owner of our lifecycle systems. Partnering closely with Ops and Data to ensure our programs are targeted, timely, and effective. You’ll help create a seamless experience across the customer journey by orchestrating thoughtful touchpoints across email, SMS, in-app, and human interactions with our customer-facing teams.

This role is ideal for someone who thrives in a cross-functional environment, enjoys working across systems, and knows how to translate customer behavior into action.

What you’ll do here:

• Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization
• Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns
• Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure data accuracy, clean targeting, and reliable delivery
• Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure (Salesforce, Chilipiper, Snowflake, etc)
• Establish and maintain scalable lifecycle campaign architecture that supports automation, segmentation, and testing across multiple channels
• Analyze campaign performance and customer behavior to optimize targeting, creative, and timing while ensuring a high-impact experience across touchpoints
• Collaborate with your counterpart (focused on activation and advocacy) to create a connected, end-to-end customer lifecycle experience

What you’ll need to thrive here:

• A customer-centric mindset and passion for helping users unlock the full value of a platform.
• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
• Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic
• Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
• Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end

Bonus points if you have:

• Experience supporting post-sale revenue motions alongside Customer Success or Sales
• A background in product-led growth, education marketing, or behavioral trigger campaigns
• Familiarity with CS platforms (e.g., ChurnZero, Salesforce, Intercom,e tc) and their role in lifecycle orchestration
• Experience building reporting dashboards or working with data teams to create visibility into lifecycle performance

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $103,000 - $129,000 per year. For all other U.S. locations, the anticipated base salary range is $86,500 - $111,240 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

Omnichannel lifecycle marketing for a client experience platform.