Associate Manager – Growth

Job Overview

This is role is specifically for those who have worked in the health care industry. The Growth Manager for MDForLives will be responsible for driving the overall strategy and execution of panel engagement, retention, and growth initiatives across global markets. The role will ensure and maximize survey completes, while also focusing on growing the Average Revenue Per User (ARPU) and Lifetime Value (LTV) of user. The ideal candidate will have proven experience in managing large-scale growth campaigns globally, with deep expertise in leveraging data, insights, and digital tools to fuel panel growth.

Key Responsibilities

User Engagement:

• Implement multi-channel engagement strategies (email, SMS, social media, etc.) to keep User active and responsive.
• Make personalized engagement plans based on cohort behaviour, ensuring timely communication and feedback loops. Develop and execute a content strategy that includes blogs, articles, and webinars tailored to healthcare professionals, ensuring valuable and relevant content that drives engagement and participation.
  
  

User Retention

• Develop retention strategies to reduce churn and increase long-term engagement with the platform.
• Analyse and leverage feedback, churn data, and user behaviour to identify retention opportunities and pain points.
• Collaborate with the product and user experience teams to enhance the user journey.
  
  

Panel Growth Maximizing Survey Completes

• Develop strategies to increase the number of surveys completed per user.
• Optimize the match between surveys and User to drive higher completion rates.
• Ensure constant growth in the size and activity levels of the panel across multiple geographies.
  
  

ARPU And LTV Growth

• Design and implement strategies to increase ARPU and LTV by enhancing the overall value exchange for User.
• Use data analytics to identify high-value user segments and prioritize engagement efforts accordingly.
• Develop monetization strategies, including partnerships and loyalty programs, to drive revenue growth.
  
  

Global Strategy Execution

• Drive the expansion of MDForLives’s presence across new and existing global markets.
• Understand market nuances and ensure local relevance of growth initiatives in different regions.
• Coordinate with global teams to ensure consistency in execution while adapting to regional requirements.
  
  

Required Skills Experience

• Proven experience in global growth management, particularly in online communities or panel management.
• Strong knowledge and experience with global user acquisition, retention, and engagement strategies.
• Proficiency in digital marketing platforms and tools for acquisition, engagement, and analytics.
• Experience in driving ARPU and LTV growth in a digital platform environment.
• Data-driven mindset with experience in using analytics platforms and growth modelling.
• Exceptional communication and collaboration skills, with experience working across global teams.

MDForLives