Marketing Specialist

Position Title: Marketing Specialist Work Set-up: Work from Home Salary: 60k to 70k pesos Schedule: 6am to 3:30 pm Phil time We are looking for a creative and detail-oriented Marketing Specialist to support digital campaigns, social content, CRM activities, and event marketing for a growing player in the insurance and technology space. This role is perfect for someone comfortable with both hands-on execution and strategic thinking, especially in web, CRM, and multi-channel engagement. The ideal candidate has strong communication skills, a data-informed mindset, and a willingness to learn and grow in a fast-paced and evolving environment. Responsibilities as a Marketing Specialist: • Create and update webpages and landing pages using existing CMS platforms • Execute social media strategies and manage content across Facebook, Instagram, LinkedIn, Twitter, and others • Manage CRM operations using tools like Zoho (Campaigns, CRM, and Forms modules preferred) • Design and launch marketing assets such as invites, certificates, and follow-up materials for webinars and events • Collaborate with internal teams to support event logistics, from venue research to coordination • Curate, create, and schedule engaging content to support brand and campaign visibility • Optimize all new content with SEO keywords and formatting (manually or via AI) • Monitor performance of marketing campaigns across channels and report on ROI (e.g., paid advertising, PR, event sponsorships, boosted content) • Manage updates to customer databases and ensure version control on all campaign assets • Leverage AI tools for content generation and automation, while ensuring careful quality control • Engage with external vendors (e.g., website developers, event planners, media contacts) as needed • Continuously learn about relevant industry content—particularly in general insurance and tech Qualifications as a Marketing Specialist: • Graduate of any 4-year course in Marketing, Communications, Business, or a related field • Minimum of 1 year of hands-on experience in digital marketing, content execution, or CRM campaigns • Strong proficiency in social media management and webpage editing • CRM experience required; Zoho experience is highly preferred • Familiarity with SEO practices and ability to evaluate campaign effectiveness • Excellent written communication and proofreading skills • Proficient in G Suite (Docs, Sheets, Gmail, Calendar, etc.) • Ability to manage multiple marketing projects and deadlines • High attention to detail with a self-starter attitude • Open to learning new content and industry concepts (e.g., insurance, fintech, events) • Experience coordinating with vendors and contractors is a plus

Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.