About the role
Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness. Track ASO metrics for our company's apps, including keyword rankings, page conversion rates, and organic installs. Gather and optimize the semantic core, and develop metadata for app pages across all available localizations. Analyze competitors and devise strategies to increase organic traffic. Improve app positioning in top charts. Formulate hypotheses and conduct testing. Prepare detailed reports on experiments and overall performance results.