Director, Portfolio Regional Marketing - Oncology (Remote) (Ridgefield, CT, United States, Connecticut)

Boehringer Ingelheim

Salary: $200k - $316k
Experience: 10+ yrs
Location: Ridgefield, Connecticut, United States
Job type: Full-time

Required skills

cross-functional
customer engagement
customer needs
people management
project management

About the role

Description

The Director of Portfolio Regional Marketing for Oncology is responsible for leading regional marketing strategy and execution across a growing oncology portfolio spanning multiple tumor types, brands, and lifecycle stages. The role ensures national brand strategy is translated into high-impact regional execution that reflects local market dynamics, customer needs, account complexity, and business priorities via the regional marketing team.

This leader is accountable for regional pull-through of marketing priorities through peer-to-peer engagement, third-party programs, regional customer initiatives, speaker bureau excellence, and field-facing marketing activation that support both inline brands and launches.

Working across brands, the role serves as the critical bridge between national strategy and local execution partnering closely with brand marketing, sales leadership, oncology national and strategic account teams, market access, medical, and field teams to identify where regional customization drives greater impact while maintaining strategic consistency across the portfolio.

The Portfolio Regional Marketing Director plays a critical role in scaling execution across a complex oncology business, balancing consistency, agility, and local relevance to maximize customer engagement and commercial effectiveness.

Duties & Responsibilities

Regional Strategy & Execution
- Translate national brand strategy into regionally relevant execution plans across oncology brands
- Identify regional market dynamics, account opportunities, and stakeholder needs that require differentiated activation
- Lead regional marketing initiatives that support business growth across tumor types and customer segments
- Ensure execution reflects local treatment ecosystem realities while staying aligned to national priorities
Peer-to-Peer & Third-Party Marketing
- Lead portfolio-level regional peer-to-peer strategy execution across priority markets
- Oversee third-party congress presence, regional educational initiatives, and local customer engagement opportunities
- Ensure strong alignment between national educational priorities and regional deployment
- Optimize program mix based on business need, customer demand, and field insight
Speaker Bureau Excellence
- Lead operational excellence across speaker planning, deployment, regional prioritization, and execution
- Partner with brand teams on speaker strategy while ensuring strong field pull-through
- Support speaker training coordination, readiness, and execution quality across brands
- Monitor speaker utilization and impact across portfolio priorities
Cross-Functional Partnership
- Partner closely with brand marketing to ensure regional insights shape execution choices
- Work with oncology sales leadership and account teams to align regional activation with account priorities
- Collaborate with medical and market access to ensure coordinated stakeholder engagement where appropriate
- Act as a key connector between field needs and home office strategy
Portfolio Leadership
- Balance investment and execution across inline brands, launches, and different tumor types
- Identify opportunities for scale, simplification, and shared execution across brands
- Ensure regional marketing resources are deployed against highest business priorities
- Bring discipline to portfolio-wide planning and execution
- Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in PM competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, conducting timely Max Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members.

Requirements

Bachelor´s degree required.
MBA preferred.
Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience
Significant oncology marketing experience, ideally across multiple tumor types or brands.
Strong understanding of U.S. oncology market dynamics, customer behavior, and treatment ecosystem complexity.
Demonstrated success translating strategy into field execution.
Experience working across sales, marketing, market access, and medical interfaces.
Strong operational discipline with ability to manage complexity across multiple priorities.
Ability to work with speed, agility, and strong judgment in evolving environments.
Previous supervisory experience preferred.
Demonstrated people management and leadership.
Demonstrated project management skills.
Demonstrated ability to manage budget and resources.

Compensation Data

The base salary range for this position is $200,000 to $316,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.

About Boehringer Ingelheim

Researches and develops pharmaceutical products for humans and animals.

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