• Executes brand strategies to ensure that company sales and marketing messages are delivered appropriately to customers.
• Leverages knowledge of cardiology, nephrology, diabetes, and the marketplace to anticipate and effectively manage business opportunities and challenges.
• Demonstrates knowledge of the disease state, key drivers, influencers, and prescribing patterns in territory.
• Establishes and maintains effective communication/cooperation/coordination with co-promotion partners and BIPI employees.
• Works effectively with all customer-facing roles (i.e.. account teams, medical teams, etc.) in each geography to meet customer needs and deliver net sales objectives.
• Demonstrates knowledge of BIPI cardio-renal-metabolic (CRM) products and related marketplace, effective translation of product knowledge into the sales presentation and is customer focused with a priority directed towards providing solutions-based customer interactions.
• Delivers high level of clinical and technical value to his/her customers, assisting the health care customer in meeting their unique patient care needs, all within BI regulatory guidelines.
• As a trusted CR Consultant, encourages and receives requests from customers for technical information outside of standard visits.
• Through all these endeavors, develops trust and subsequent value with customers.
• Drives appropriate utilization of approved Cardiovascular-Renal products.
• Uses appropriate BIPI Sales Training techniques to facilitate the customer decision making process.
• CR Consultant works closely with other commercial associates to generate pull-through within local payers, hospitals, community Health Care Providers.
• Fosters cardio-renal customer network development and communication.
• Coordinates the engagement of healthcare providers through a range of personal and non-personal channels, according to customer preferences.
• The CR consultant must demonstrate the ability to engage with customers through a variety of digital media and platforms (live, remote video conference, marketing email etc.) and integrate digital assets and strategies into broader territory-level business plans.
• Delivers on "continuation of care" model, including discharge protocol, treatment algorithms, disease management, etc. Supports the efforts in various care settings to include appropriate pull through of protocols, pathways, order sets, formularies, treatment algorithms, transition of care, and population health management initiatives to assist with the delivery of optimal care.