National Sales Director

National Sales Director

Boardwalk Puzzle & Game Company
Lindon, UT | Remote or Hybrid Available

Boardwalk Puzzle & Game Company is a fast-growing, premium puzzle and game brand and the flagship of Americana Art Enterprises (AAE), a 30+ year consumer products company. Since launching in 2000, Boardwalk has become a leading name in the U.S. puzzle market and has been featured by ESPN, Costco, and other high-profile retailers.

We are seeking a National Sales Director to lead and scale our sales organization. This role is responsible for sales strategy, team leadership, key account relationships, and revenue growth across retail, B2B, and private label channels. The ideal candidate is a hands-on sales leader who thrives in a growth-focused, brand-driven environment.

Key Responsibilities

• Develop and execute a comprehensive national sales strategy aligned with company growth goals

• Lead sales forecasting, planning, budgeting, and performance reporting

• Build, mentor, and manage a high-performing sales team

• Drive new revenue opportunities across retail, B2B, private label, and emerging channels

• Establish and maintain strong relationships with key retailers, distributors, and partners

• Lead high-level negotiations and support major account management

• Collaborate closely with marketing, product development, and executive leadership

• Oversee CRM usage, sales pipeline management, and operational efficiency

• Monitor market trends, customer insights, and competitive landscape

Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or related field (MBA preferred)

• 5+ years of sales leadership experience, preferably in consumer goods or retail

• Proven ability to build and scale sales teams and exceed revenue targets

• Strong strategic thinking, negotiation, and communication skills

• Data-driven, self-motivated, and comfortable working in a fast-paced environment

• Experience working closely with executive leadership on growth strategy

Compensation & Benefits

• Competitive base salary plus commission and performance bonuses

• Medical and dental insurance

• Profit-sharing bonus eligibility

• Remote or hybrid work flexibility