Account-Based Marketing (ABM) Expert with AI-Driven Campaign Experience

Job Title: Account-Based Marketing (ABM) Expert with AI-Driven Campaign Experience Location: Onsite/ Remote / Hybrid Type: Full-time Experience: 4–6 years in B2B marketing, with 3+ years specifically in ABM programs Industry: B2B SaaS / IT Services Reporting To: Head of Marketing. Do you thrive in a fast-paced environment and enjoy exceeding client expectations? Are you a ABM whiz with a passion for driving outcomes? If so, then this ABM expert role might be perfect for you! About the Company Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions. Learn more about us at Blufig.digital About the Role We're looking for a results-driven Account-Based Marketing (ABM) Expert to lead and execute strategic ABM campaigns for B2B SaaS, Enterprise Software and IT Services clients. You will work closely with cross-functional teams to identify high-value accounts and build hyper-personalized, multichannel programs that drive engagement and revenue. A key part of this role involves leveraging AI tools and automation platforms for intelligent list building, segmentation, hyper-personalized outbound messaging, and campaign orchestration at scale. Prior experience in a digital marketing agency or managing multiple client portfolios is highly desirable. Key Responsibilities · Develop and execute end-to-end ABM programs (1:1, 1:few, 1:many) using data-driven and AI-powered strategies. · Use AI tools to enrich and segment contact lists based on firmographics, technographics, intent signals, and behavioral data. · Design AI-driven outbound workflows that personalize messages across LinkedIn, email, and ad platforms at scale. · Collaborate with sales and content teams to build account-specific journeys, leveraging dynamic content and smart triggers. · Deploy campaigns using tools like HubSpot, Clay, Instantly.ai, Apollo, ZoomInfo, Seamless.ai, etc. · Utilize AI copywriting and personalization tools to create tailored messages and assets for different personas and buying stages. · Partner with creative teams to develop customized landing pages, dynamic ads, and interactive content. · Continuously track KPIs such as account engagement, opportunity creation, MQLs, SQLs, and pipeline influence—and optimize campaigns accordingly. · Provide actionable insights using analytics dashboards, campaign attribution reports, and intent data analysis.

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.