Account based Marketing Expert

Job Description

Job Title: Account-Based Marketing (ABM) Expert with AI-Driven Campaign Experience

Location: Onsite/ Remote / Hybrid

Type: Full-time

Experience: 4–6 years in B2B marketing, with 3+ years specifically in ABM programs

Industry: B2B SaaS / IT Services

Reporting To: Head of Marketing.

Do you thrive in a fast-paced environment and enjoy exceeding client expectations? Are you a ABM whiz with a passion for driving outcomes? If so, then this ABM expert role might be perfect for you!

About The Company

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions. Learn more about us at Blufig.digital

About The Role

We’re looking for a results-driven Account-Based Marketing (ABM) Expert to lead and execute strategic ABM campaigns for B2B SaaS, Enterprise Software and IT Services clients. You will work closely with cross-functional teams to identify high-value accounts and build hyper-personalized, multichannel programs that drive engagement and revenue.

A key part of this role involves leveraging AI tools and automation platforms for intelligent list building, segmentation, hyper-personalized outbound messaging, and campaign orchestration at scale. Prior experience in a digital marketing agency or managing multiple client portfolios is highly desirable.

Key Responsibilities

• Develop and execute end-to-end ABM programs (1:1, 1:few, 1:many) using data-driven and AI-powered strategies.
• Use AI tools to enrich and segment contact lists based on firmographics, technographics, intent signals, and behavioral data.
• Design AI-driven outbound workflows that personalize messages across LinkedIn, email, and ad platforms at scale.
• Collaborate with sales and content teams to build account-specific journeys, leveraging dynamic content and smart triggers.
• Deploy campaigns using tools like HubSpot, Clay, Instantly.ai, Apollo, ZoomInfo, Seamless.ai, etc.
• Utilize AI copywriting and personalization tools to create tailored messages and assets for different personas and buying stages.
• Partner with creative teams to develop customized landing pages, dynamic ads, and interactive content.
• Continuously track KPIs such as account engagement, opportunity creation, MQLs, SQLs, and pipeline influence—and optimize campaigns accordingly.
• Provide actionable insights using analytics dashboards, campaign attribution reports, and intent data analysis.
  
  

Requirements

What We’re Looking For

• 4–6 years of experience in B2B marketing, with 3+ years leading ABM programs in SaaS or IT services.
• Proven experience with AI-powered ABM tools for prospecting, segmentation, and outreach (e.g., Clay, Instantly, Apollo, ChatGPT, Copy.ai, etc.).
• Hands-on with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools like HubSpot and Salesforce.
• Solid understanding of the B2B buying journey, with experience crafting relevant content and messaging by persona and stage.
• Strong analytical skills to interpret campaign performance, A/B test messaging, and make data-driven decisions.
• Prior experience in a digital marketing agency or working with multiple B2B clients simultaneously is a strong advantage.
• Bonus: Experience running AI-enhanced multichannel outbound campaigns for enterprise accounts or international markets.
  
  

Benefits

Why Join Us

• Work with high-growth B2B SaaS and tech services clients
• Get hands-on with cutting-edge AI tools and ABM platforms
• Collaborate with a cross-functional team that values innovation and agility
• Flexible work culture with a strong focus on performance and experimentation
• Opportunity to define and scale modern ABM strategies across sectors.
  
  

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Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.