Digital Marketing Manager (User Acquisition) - Mobile

We are looking for a highly skilled Mobile User Acquisition Manager to join our Growth Team. In this role, you will take full ownership of user acquisition campaigns across various platforms, ensuring that we attract high-quality users at the lowest possible cost. You will manage campaigns across our expanding portfolio of mobile apps, working in close partnership with marketing, product, and data teams to develop strategies that fuel long-term growth. You'll be at the forefront of our app scaling efforts, using data-driven insights to optimize campaigns, test new ideas, and ensure we are consistently maximizing Return on Ad Spend (ROAS) and keeping Cost Per Install (CPI) as efficient as possible. What you'll be doing • Develop and Execute User Acquisition Campaigns: Plan, execute, and optimize mobile user acquisition campaigns across platforms such as Facebook, Google, TikTok, and Apple Store. • Analyze and Optimize Campaigns: Dive into data using tools like SQL, MetaBase, and Excel to analyze performance and continuously optimize targeting, creatives, and bidding strategies. • Cross-Functional Collaboration: Work closely with the Growth Team—including product managers, designers, and data scientists—to ensure acquisition strategies align with product growth goals. • Experiment and Test: Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance across user acquisition channels. • Multi-App Campaign Management: Oversee and optimize multiple campaigns across different apps, ensuring effective multitasking and attention to each app's unique strategy. • App Store Optimization (ASO): Implement and track strategies to improve app visibility, rankings, and conversion rates in the app stores. • Report and Improve: Monitor and report on key metrics such as CPI, ROAS, LTV, and user retention, while managing campaign budgets and pacing to maximize efficiency.

BlueThrone is a remote-first company that work from all around the world. Our specialty is turning product market-fit apps into companies. We have over 50 million organic downloads and 4.6 million monthly active users. With a mission to transform iOS and Android applications to a new scale, we've achieved a remarkable ARR in just 25 months, exemplifying sustainable growth and innovation. Our team, rich in tech entrepreneurship and mobile marketing expertise, thrives in an environment that values agility, growth mindset, flexibility, creativity, and tangible outcomes.