Digital Marketing & Web Strategy Manager

Are you a digital marketing powerhouse who loves building websites, launching ads, and driving real results? We're looking for an experienced Digital Marketing & Web Strategy Manager to join our fast-growing team and lead digital efforts across multiple brands in the blue-collar, home services, and recruiting industries. This is your chance to make an immediate impact across several exciting businesses, including: The Blue Collar Recruiter (TBCR) Blue Collar Recruits (BCR) Discount Water Heaters (DWH) One Hour Air Conditioning (OHAC) The Franchise Recruiter (TFR) Blue Collar Home Services (BCHS) Responsibilities: Website Development (WordPress) Build and manage multiple websites across our brands Ensure sites are fast, mobile-optimized, and conversion-friendly Manage forms, chat tools, analytics, and lead tracking systems SEO + GEO Optimization Execute on-page, off-page, and local SEO strategies Manage Google Business Profiles and local listings Create keyword-optimized content and landing pages Paid Ads Management Create and manage campaigns across Google Ads, Meta, and Google LSAs Optimize ad spend, conversions, and lead quality Track performance, run A/B tests, and adjust strategy based on data Digital Strategy & Reporting Monitor analytics via GA4, Search Console, and Tag Manager Recommend and implement new tools and strategies Collaborate with internal teams to align goals and drive growth Qualifications: 3–5+ years of experience in digital marketing and WordPress site management Proven track record managing SEO and paid ad campaigns with strong ROI Proficient in: WordPress (Elementor, Web Flow, Divi, etc.) Google Ads, LSAs, and Meta Ads SEO tools (Ahrefs, SEMrush, etc.) GA4, Search Console, Tag Manager Strong communicator and project manager Experience in recruiting, franchising, or home services industries is a plus Compensation & Benefits: Base Salary: $50,000 – $60,000/year (based on experience) Performance Bonuses Health Insurance 401(k) Plan Flexible Remote Work Paid Time Off + Holidays Long-term career growth across multiple fast-growing brands